People think building an audience is actually very difficult.

Yet, it is actually very easy.

Here’s how 👇
1/ Keep building: Your audience is watching you even if you think it’s not. All you have to do is keep building. Your growth will be appreciated if you are consistent and soon, you have your own audience.
2/ Find your community: Your community insights will make your product better. Find it by putting your learning infront of them and let them be a part of it. The trust will grow, and you have an audience of a loyal community.
3/ Engage with your audience: Honestly, your content will not matter if you don’t engage with your audience. You are not here to give a monologue. Learn to make conversations and add value content.
4/ Audition in front of the audience: Share your content in front of the audience of someone who is already where you wanna be. That way you will learn how to create content that actually resonantes with your audience, eventually leading to its building.
5/ Sharing matters: No one likes a snub. If you are on a social platform, learn to share your knowledge and help others grow. Remember, that’s how you actually got to build your own audience.
These ideas were shared by @arvidkahl on my podcast.

Full details on Arvid's story & frameworks, you'll find it here: aazarshad.com/podcasts/how-t…
That’s all folks.

Retweet it if you find it valuable so others can get inspired (I'll share it again below).

Follow @arvidkahl - His content is 🔥

Follow @Aazarshad for more growth marketing content.

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More from @Aazarshad

16 Jun
Writing blogs that actually get read & viral is really difficult.

But not rocket science.

Here's how to do it right👇
Let's take the example of the Hustle here.

1/ Your goal is to make people FEEL. If they FEEL, they’ll act.

Your content is a journey. As if you’re writing an episode of Game of thrones.
2/ On writing the headline

Most people find the content with the headline.

Put 95% effort on the headline and 5% on the content.

The draft headline does not need to be your final headline (you can pick one later) but it should tell the story.
Read 18 tweets
10 Jun
Many people think influencer marketing is dead or has low ROI.

I believe that it is not true,it is just getting started. Read further 👇
1/ Folks who find low ROI on influencer marketing are simply doing it wrong.

They don’t build relationships. You need to offer free products to the right influencers.
2/ How do you really build relationships with influencers?

You take them on a date and pay for their lunch.

This is called Product Seeding

Learn more about seeding here:

Then, play it cool. Don’t expect anything in return.
Read 10 tweets
20 May
My friend @iammarcthomas Grew His Former Company's MRR (@doopoll) by 800%

Here’s how he did it.

They never ran growth himself so first, he went on learning from Demand Curve.

Demand Curve is one of the best growth marketing courses out there.

Moral: Admit it when you don’t know something.

Sign up for demand curve here: demandcurve.com/?ref=aazar.sha…
2/ They converted landing page visitor from 4 to 14%

They found what are some key value propositions that really resonate with their audience.

Instead of becoming generic software, they choose to go with use-cases (#JBTD)
Read 9 tweets
12 May
I've been sending cold emails since 2015 successfully.

I've received a good response and learned a lot from it.

Here's the checklist you should steal before sending any cold email.
1/ Does it say "X from the company"?

2/ Does the subject line create curiosity + urgency?

3/ Hook: Does it create "Interest"? Something that's benefit-driven. Make them "imagine". Say something that they normally don't come across (it's unexpected). Does it have a promise?
4/ Body: Is it specific? Does it create scarcity? Does it have a trigger word? Does it have a deadline?

5/CTA: use the word "imagine". And, Is it "compelling" enough? — Is it simple and clear enough to follow?
Read 5 tweets
9 Jan
In 2017, I did my master thesis on Growth hacking.

But in 2020, I changed my mind about it.

I started exploring growth marketing and related stories.

I started podcasting about it.

I'm sharing my key insights from those stories with y'all.

*Thread*
1/ Let me clarify: I'm not fighting against the semantics. I actually think people took the word "growth hacking" the wrong way.

Sean Ellis was disappointed with what it meant to different people.

But basically, it focuses on short-term wins than long term play.
2/ Insight from @nelio_leone on my podcast:

Facebook Ads: Understand your customers and find those insights to get ahead of your competition.

Your Facebook ads can only win based on creativity, not by number crunching.
Read 13 tweets
31 Dec 19
A year ago, my previous startup didn't grow as I wanted it to be.

I was down and didn't know what's next.

But this year turned out great.

Joined Userpilot as a Head of Growth, grew the business 40% MoM consistently, and made it profitable.

Few lessons I learned on my way 👇
1/ Stay focused, we had an opportunity to expand into employee onboarding. We didn't go that way. Staying focused helped us achieve explosive growth in one market.
2/ Start blogging related to your topic, specialty, personas, and category. It will give you SEO credibility and keep building links to those high intent topics.
Read 9 tweets

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