People think building an audience is actually very difficult.
Yet, it is actually very easy.
Here’s how 👇
1/ Keep building: Your audience is watching you even if you think it’s not. All you have to do is keep building. Your growth will be appreciated if you are consistent and soon, you have your own audience.
2/ Find your community: Your community insights will make your product better. Find it by putting your learning infront of them and let them be a part of it. The trust will grow, and you have an audience of a loyal community.
3/ Engage with your audience: Honestly, your content will not matter if you don’t engage with your audience. You are not here to give a monologue. Learn to make conversations and add value content.
4/ Audition in front of the audience: Share your content in front of the audience of someone who is already where you wanna be. That way you will learn how to create content that actually resonantes with your audience, eventually leading to its building.
5/ Sharing matters: No one likes a snub. If you are on a social platform, learn to share your knowledge and help others grow. Remember, that’s how you actually got to build your own audience.
These ideas were shared by @arvidkahl on my podcast.
I've been sending cold emails since 2015 successfully.
I've received a good response and learned a lot from it.
Here's the checklist you should steal before sending any cold email.
1/ Does it say "X from the company"?
2/ Does the subject line create curiosity + urgency?
3/ Hook: Does it create "Interest"? Something that's benefit-driven. Make them "imagine". Say something that they normally don't come across (it's unexpected). Does it have a promise?
4/ Body: Is it specific? Does it create scarcity? Does it have a trigger word? Does it have a deadline?
5/CTA: use the word "imagine". And, Is it "compelling" enough? — Is it simple and clear enough to follow?
A year ago, my previous startup didn't grow as I wanted it to be.
I was down and didn't know what's next.
But this year turned out great.
Joined Userpilot as a Head of Growth, grew the business 40% MoM consistently, and made it profitable.
Few lessons I learned on my way 👇
1/ Stay focused, we had an opportunity to expand into employee onboarding. We didn't go that way. Staying focused helped us achieve explosive growth in one market.
2/ Start blogging related to your topic, specialty, personas, and category. It will give you SEO credibility and keep building links to those high intent topics.