You want to take your online course to the next level

It's a journey

Knowing the milestones helps you light the path 💡

Here are 12 key stepping stones 👇
This is a typical course creator journey

As a successful course creator, you'll hit 80% of these at some point

Let's explore what each looks like below... Image
1/ Ideal student profile

You gained clarity on who your ideal student was

The downstream impacts of this clarity are immense
2/ Honing in on your transformation

You nailed the Job to be Done for your students

It connects with what your students need

This is your north star for your course
3/ Get paid for the problem you solve

You made your first $1 on the internet from the knowledge you have to share
4/ Attract an audience of more people with the same problem

You found reliable and repeatable ways to find more people in your ideal student profile

This one's a hard one
5/ Design learning journey (curriculum)

You crafted a learning journey that delivers specific outcomes every step of the way, transforming students
6/ Design learning experience

You designed an experience around your learning journey that:

• fosters trust in you
• is built on 1st principles
• is packaged and delivered in a format that maximizes knowledge transfer
7/ Design individual student experience

You refined your learning approach with your student at the center

Your approach addresses motivation & flow, and pre-empts questions with clear communication
8/ Design peer-to-peer student experience

You leveraged the power of group learning

9/ Execute on learning experience

You stuck your dismount!

Everything from launch to presentation, to operations and communications
10/ Gather feedback and testimonials

You built a bank of transformations

The best way to grow your course is through the success of your students
11/ Extend the student journey

You found ways to continue providing value to your students

Memberships, content and more courses
12/ Scale your online course business

You built a thriving, sustainable business around your course so you can continue to deliver your impact at scale
If you're excited to learn more about these milestones please:

1) follow me @Bazzaruto
2) RT the 1st tweet to spread the word
3) comment on what you would most like to know

Let's do this!

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More from @Bazzaruto

8 Jul
.@iMarcioSantos gave a masterclass today in HOW he helped @khemaridh scale SYP over 3 cohorts

Here is how to scale your course to multiple 6-figures:
Khe's starting point:

• Mostly Notion related content
• Consistent content published
• Poor website health
• Stuck at 5-figures (not bad!) after 4 cohorts

The 1st cohort they worked on, the numbers dipped!

But they hit 6-figures in the next 2 cohorts

Here's how...
Always be thinking about Brand vs Performance

All activities should focus on

• high leverage (10K) work
• high quality brand
• high brand
Read 19 tweets
8 Jul
@willsentance teaches software engineering and machine learning Image
Uses small groups to teach and learn about his audience
@TheLaurenValdez teaches entrepreneurship for for women, people of color, and disadvantaged communities Image
Read 43 tweets
8 Jul
I asked you this question

I got 66 responses

Here they are + 1 lesson from each course creator 📜 👇 Image
Socrates teaches philosophy Image
Designed the first student-centered courses
Read 72 tweets
6 Jul
Do you have an email list that's not doing anything for you?

So do a lot of entrepreneurs who want to offer a course.

You have to take care of your email list so it doesn't become a burden.

Here are 4 steps for doing that:
Step 1 - ask them

Find out who's still interested in what you're doing and who isn't, so you can focus on reaching out to people who want to hear from you.
Step 2 - serve them

Provide valuable content and lead magnets (such as daily challenges or a chapter from your course) to keep people engaged, interested in what you're sending them, and hopefully buying your products too.
Read 6 tweets
21 Jun
A lot of people waste a LOT of time creating an online course

Without any students

The reality is that until you have customers who are actually interested in your course then it's just a pipe dream

So how do you validate your course idea?
3 steps:

1) Talk to your customers
2) Listen for their pain points
3) Ask them if they're interested in what you're offering

This way when you create the course they'll see useful information that will solve their problem
Summary:

• get feedback about who your target audience is before investing time into designing a final product

• if there isn't any interest from potential customers then move onto something else!
Read 4 tweets
12 Jun
As an alum of ODCC and an accomplished course creator himself, @SKNWilkinson is well placed to opine on what makes a good online course

He delivers in spades in a recent issue of his *free* newsletter

Here is a summary of the 10 lessons he shared 🧵
👩‍🏫 Teaching adults is difficult.

You must be crystal clear on

• what transformation you promise to deliver
• who is going to benefit most from that transformation

As Steven says, at heart, it's a business proposition.
👥 Learning is best done in a group

Steven reflects that this realization "redefines the role of the teacher completely."

That role?

Build opportunities for collaboration and group work into every facet of the curriculum and then watch over the process.
Read 12 tweets

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