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Andrew Barry 🦁 Profile picture
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8 Jul, 72 tweets, 24 min read
I asked you this question

I got 66 responses

Here they are + 1 lesson from each course creator 📜 👇
Socrates teaches philosophy
Designed the first student-centered courses
@JoshWComeau teaches CSS
Emphasizes learning by doing
@david_perell teaches writing
Has a vision for his course that extends beyond him
@warikoo teaches entrepreneurship and personal growth
Life was changed by creating courses
@zack_kravits teaches cinematography
Celebrates his students success
@jackbutcher teaches how to divorce your income from your time
Uses content leverage to deliver transformations
@moshhamedani teaches professional software engineers
Demonstrates this sentiment through his prolific production of courses
@mariepoulin teaches you to live and work better using @NotionHQ
Relentlessly creates value for outsize success
@ransegall teaches web design
Believes in paying attention to what people find valuable
@wes_kao teaches how to create CBCs
Knows you don't create value without solving pain points
@kentcdodds teaches coding
Believes in charging for value
@techgirl1908 teaches programming
Learns in public
@augustbradley teaches life design through @NotionHQ
Did all his own editing at first to get it just right
@shrutibalasa teaches web development
Knows the importance of real-world practice for students
@stolinski teaches web development
Builds in public to give students a peek behind the scenes
@joulee teaches you to be a better manager
Gives away her best ideas for free
@johncutlefish teaches product development
Uses humor liberally to keep students engaged
@wesbos teaches programming
Uses visuals to simplify complex concepts
@ljin18 teaches the creator economy
Named and claimed a concept that captures the imagination
@Julian teaches writing, marketing and much more
Decodes and shares his experience for others to benefit from
@gregisenberg teaches community building
Curates information his audience finds valuable
@alexjgarrett teaches coding
Knows that building an audience requires people to pick sides 😂
@RobbieCrab teaches Performative Speaking
Knows that to be a good teacher, you also need to be a good performer
@anthilemoon teaches going from collector to creator
Knows that consistency is the key to growth
@Charles_SEO teaches SEO
Learns by doing
@johnlindquist teaches automation for developers
Relates to his student audience
@AliAbdaal teaches part-time YouTube creation
Shares his process and revenue numbers openly
@ViperChill teaches SEO
Shares his process and insights over many years
@GregThinkific teaches for the LSAT (and built @thinkific!)
Sees the power of getting feedback
@khemaridh teaches 10K Work
Works tirelessly on his curriculum
@JamoeMills teaches note-taking
Takes opportunities and gives back
@cahouser teaches camera confidence, online facilitation and entrepreneurship
Believes in getting out the door and talking to customers
@jmikolay teaches how to be a 10X Creator
Has perspective on the number of fans you need
@fortelabs teaches how to build a second brain
Gives away all his best ideas for free
@ramonwilliamson teaches about focus and flow, building an audience, making products
Reminds us all to take a break (phew!)
Continuing (and concluding) this thread

Let's dive back in👇

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More from @Bazzaruto

Andrew Barry 🦁 Profile picture
8 Jul
.@iMarcioSantos gave a masterclass today in HOW he helped @khemaridh scale SYP over 3 cohorts

Here is how to scale your course to multiple 6-figures:
Khe's starting point:

• Mostly Notion related content
• Consistent content published
• Poor website health
• Stuck at 5-figures (not bad!) after 4 cohorts

The 1st cohort they worked on, the numbers dipped!

But they hit 6-figures in the next 2 cohorts

Here's how...
Always be thinking about Brand vs Performance

All activities should focus on

• high leverage (10K) work
• high quality brand
• high brand
Read 20 tweets
Andrew Barry 🦁 Profile picture
8 Jul
@willsentance teaches software engineering and machine learning
Uses small groups to teach and learn about his audience
@TheLaurenValdez teaches entrepreneurship for for women, people of color, and disadvantaged communities
Read 43 tweets
Andrew Barry 🦁 Profile picture
6 Jul
Do you have an email list that's not doing anything for you?

So do a lot of entrepreneurs who want to offer a course.

You have to take care of your email list so it doesn't become a burden.

Here are 4 steps for doing that:
Step 1 - ask them

Find out who's still interested in what you're doing and who isn't, so you can focus on reaching out to people who want to hear from you.
Step 2 - serve them

Provide valuable content and lead magnets (such as daily challenges or a chapter from your course) to keep people engaged, interested in what you're sending them, and hopefully buying your products too.
Read 6 tweets
Andrew Barry 🦁 Profile picture
6 Jul
You want to take your online course to the next level

It's a journey

Knowing the milestones helps you light the path 💡

Here are 12 key stepping stones 👇
This is a typical course creator journey

As a successful course creator, you'll hit 80% of these at some point

Let's explore what each looks like below... Image
1/ Ideal student profile

You gained clarity on who your ideal student was

The downstream impacts of this clarity are immense
Read 15 tweets
Andrew Barry 🦁 Profile picture
21 Jun
A lot of people waste a LOT of time creating an online course

Without any students

The reality is that until you have customers who are actually interested in your course then it's just a pipe dream

So how do you validate your course idea?
3 steps:

1) Talk to your customers
2) Listen for their pain points
3) Ask them if they're interested in what you're offering

This way when you create the course they'll see useful information that will solve their problem
Summary:

• get feedback about who your target audience is before investing time into designing a final product

• if there isn't any interest from potential customers then move onto something else!
Read 4 tweets
Andrew Barry 🦁 Profile picture
12 Jun
As an alum of ODCC and an accomplished course creator himself, @SKNWilkinson is well placed to opine on what makes a good online course

He delivers in spades in a recent issue of his *free* newsletter

Here is a summary of the 10 lessons he shared 🧵
👩‍🏫 Teaching adults is difficult.

You must be crystal clear on

• what transformation you promise to deliver
• who is going to benefit most from that transformation

As Steven says, at heart, it's a business proposition.
👥 Learning is best done in a group

Steven reflects that this realization "redefines the role of the teacher completely."

That role?

Build opportunities for collaboration and group work into every facet of the curriculum and then watch over the process.
Read 12 tweets

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