Thread by @Bazzaruto

Do you have an email list that's not doing anything for you?

So do a lot of entrepreneurs who want to offer a course.

You have to take care of your email list so it doesn't become a burden.

Here are 4 steps for doing that:

Step 1 - ask them

Find out who's still interested in what you're doing and who isn't, so you can focus on reaching out to people who want to hear from you.

Step 2 - serve them

Provide valuable content and lead magnets (such as daily challenges or a chapter from your course) to keep people engaged, interested in what you're sending them, and hopefully buying your products too.

Step 3 - add to them

Create a bridge from content people read or watch to the next thing you're building.

Step 4 - get comfortable saying goodbye

It's not a big deal if people unsubscribe or unfollow. It helps you niche down to the highest potential customers who really are interested in what you deliver.

3 benefits of this approach:

1️⃣ clean email list --> better deliverability

2️⃣ more engagement with customers who are genuinely interested in what you provide

3️⃣ higher conversion rates