One thing I can promise you:

If you master email marketing, you'll never go broke.

I've generated $50+ Million for my clients through email:

Here's 9 tips on how to (actually) make money with an email list👇

#1) The email doesn't sell the product, it sells the click.

While this isn't true for every email list,

It almost always applies in Ecommerce email marketing.

The product page sells the product.

The goal of the email?

Get the subscriber to the product page.

Nothing more.
#2) Look at emails as mini-funnels

The goal of funnels is to bring traffic step-by-step, eventually leading to the Checkout page.


It's same for email.

Subject line -> headline -> email body -> CTA -> product page -> purchase -> post purchase -> etc.

Good to understand.
#3) Tag & segment as much as possible

You should have as much data about your subscribers as possible.

Segment + tag as much as possible.

The better you do it, the more $$ you'll make.

I discuss this topic further in my email marketing course 👇…
#4) Hype your products before launching them.

Generating hype BEFORE you launch products is key.

It will lead to increased & faster sales.

You don't have to go crazy - just send a Pre-Launch email, just enough to get your subscribers excited (and ready to buy).
#5) Don't be greedy

It's wise to offer free gifts or generous offers every once in a while.

After all, your email list is the closest relationship you have with buyers...

Why not give back every once in a while?

This strengthens your bond + makes hardcore fans.
#6) Subject lines are just as important as the email

This is especially true with Ecom.

Your subscribers get 100's of emails every week... you need to stand out w/ great subject lines to get opens + sales.

I give 200+ subject line examples here👇
#7) A+ consistency with B+ content > B+ consistency with A+ content

When it comes to email,

Consistency really is king.

Always offering value + quality content will keep your emails getting opened.

With consistent emails, you'll maintain your customer relationships.
#8) Share WHY

You should always be giving your subscribers reasons:

>Why they should care
>Why they should click
>Why they should listen to you

Don't do this explicitly...

Send out consistently quality emails and you're golden.
#9) A/B test everything

Split testing is key.

Every audience (and business) is different - only way to find what works is by testing:

>Subject lines
>Send times

There are SO many variables to test...

You can never test 'too much', either.
Here are 96 different campaign ideas you can send TODAY - make your money back with just one email.

I also include:

>subject lines
>preview lines
>real email examples
>full email breakdowns

You can check it out & get a freebie here👇

• • •

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More from @ecomchasedimond

19 Jul
6 Key Email Marketing Segments That'll Work In a Pre and Post iOS 15 World.

All of these segments will make more sense via the last tweet of this thread.

I'll link to the video where @DimondEmail talks through each one.

RT this so others can benefit from it.
1. Brand Enthusiasts Image
2. Dead Weight Image
Read 8 tweets
7 Jul

You are missing out on revenue every time you send an email.

There are common mistakes I see 99% of businesses making with their email marketing,

& today I want to address them.

Here are 7 common email mistakes you can fix TODAY to make more $$$👇

// THREAD //
#1 Poor segmentation

Segmentation is one of the most important aspects of email marketing,

Especially for eCommerce.

Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.

Here's an intro to segmentation 👇

#2 Poor subject lines

Subject lines get your emails opened.

There's a lot to this that I can't fit here,

But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉

Check this out also 👇

Read 9 tweets
30 Jun
Email marketing is a high-income skill.

You can work freelance, in-house, or use it to grow your own business.

Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.

Here's how to start your career as an email marketer 👇

(5 Steps)

1 Find a niche

This is the 1st step:

Finding a market to write for.

It's hard to get work as a general 'email marketer'...

...but an eComm email marketer?

Or a health email marketer?

Or - even better - a health email marketer for eComm stores?

Getting work becomes easier.
The more niche you go, the better off you'll be (especially as a beginner).

How do you choose a niche?

Ask yourself:

>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?

Choose wisely!
Read 11 tweets
25 Jun
I’ve done email marketing for dozens of stores now.

Here are 3 ways I (almost always) avoid the spam folder:
Emails that don't get delivered are worthless.

If you land in the junk folder?

You're not making money.

Even worse:

The more you land in spam, the more it will happen.

It's a bad cycle you DO NOT want to get into.

Follow these 3 steps to avoid the junk folder all costs 👇
1. Segmentation

Email recipients have the option to mark emails as spam.

This will impact your 'sender reputation' and tell email providers that you are junk mail (which you aren't)

To ensure this doesn't happen, you need to segment your list.
Read 8 tweets
23 Jun
**Intro To Segmentation 101**

Segmenting your list is key.

It improves engagement, open rates, and sales…

...but you need to know what segments to set up.

(otherwise it's pointless)

Here are 5 segments that are 100% essential 👇

// THREAD //
NOTE: These segments are mostly for eCommerce stores...

BUT can also apply to other business models (info products, affiliate, etc.)


I go into each segment (and others) PLUS how to create each one in my email course 👉…

Let's get into it...
Segment #1 - Buyers

The subscribers most likely to buy your products?

The ones who have already purchased from you.

Very simple.

You can send more emails to this segment than others.

You'll also want to segment buyers based on categories/products purchased.
Read 7 tweets
18 Jun
Every great email has 5 parts:

1. Subject Line
2. Headline
3. Body
4. Image
5. CTA

The better you execute each?

The better your email + more $$$.

Here are 3 actionable tips & tricks to improve for each part.

(for freelancers, agencies, + Ecom store owners)

// THREAD //
1. Subject Line

IMO the biggest factor in getting your emails opened is the 'From' line (you).

The next biggest factor?

The subject line.

3 tips:

- test, test, test
- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better
2. Headline/Lead

Your email should start with either a headline or lead.

This is very important.

3 tips:

- first sentence/headline should be short + attention grabbing
- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)
Read 6 tweets

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