You can work freelance, in-house, or use it to grow your own business.
Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.
Here's how to start your career as an email marketer 👇
(5 Steps)
//THREAD//
1 Find a niche
This is the 1st step:
Finding a market to write for.
It's hard to get work as a general 'email marketer'...
...but an eComm email marketer?
Or a health email marketer?
Or - even better - a health email marketer for eComm stores?
Getting work becomes easier.
The more niche you go, the better off you'll be (especially as a beginner).
How do you choose a niche?
Ask yourself:
>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?
Choose wisely!
#2 Learn copywriting
You will need to learn copywriting.
(at least, very basic copy skills)
Here's what you can do:
(this is a very basic outline of how to learn copy)
1) Read copy books 2) Watch YouTube videos about copywriting 3) Listen to copy podcasts 4) Study winning ads 5) Handcopy classic sales letters (Optional) 6) Practice writing your own copy
Immerse yourself in the world of advertising.
#3 Specialize in email
Now that you have basic copy skills, you can start focusing on email.
Do the same thing you did to learn copy...
...but with email:
1) Read email copy books 2) Watch YouTube videos about email marketing 3) Listen to email marketing podcasts 4) Study great emails 5) Handcopy great emails (optional) 6) Practice writing your own emails 7) Take email marketing courses
1. Subject Line 2. Headline 3. Body 4. Image 5. CTA
The better you execute each?
The better your email + more $$$.
Here are 3 actionable tips & tricks to improve for each part.
(for freelancers, agencies, + Ecom store owners)
// THREAD //
1. Subject Line
IMO the biggest factor in getting your emails opened is the 'From' line (you).
The next biggest factor?
The subject line.
3 tips:
- test, test, test
- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better
2. Headline/Lead
Your email should start with either a headline or lead.
This is very important.
3 tips:
- first sentence/headline should be short + attention grabbing
- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)