Email marketing is a high-income skill.

You can work freelance, in-house, or use it to grow your own business.

Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.

Here's how to start your career as an email marketer 👇

(5 Steps)

//THREAD//
1 Find a niche

This is the 1st step:

Finding a market to write for.

It's hard to get work as a general 'email marketer'...

...but an eComm email marketer?

Or a health email marketer?

Or - even better - a health email marketer for eComm stores?

Getting work becomes easier.
The more niche you go, the better off you'll be (especially as a beginner).

How do you choose a niche?

Ask yourself:

>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?

Choose wisely!
#2 Learn copywriting

You will need to learn copywriting.

(at least, very basic copy skills)

Here's what you can do:

(this is a very basic outline of how to learn copy)
1) Read copy books
2) Watch YouTube videos about copywriting
3) Listen to copy podcasts
4) Study winning ads
5) Handcopy classic sales letters (Optional)
6) Practice writing your own copy

Immerse yourself in the world of advertising.
#3 Specialize in email

Now that you have basic copy skills, you can start focusing on email.

Do the same thing you did to learn copy...

...but with email:
1) Read email copy books
2) Watch YouTube videos about email marketing
3) Listen to email marketing podcasts
4) Study great emails
5) Handcopy great emails (optional)
6) Practice writing your own emails
7) Take email marketing courses
As far as email marketing courses go:

My course is everything I've learned selling $50M+ for my clients with email marketing 👇 chasedimond.podia.com/email-marketin…
#4 See what's working

Subscribe to email lists in your niche.

The more, the better.

Find big brands who email regularly.

> How are they written?
> How are the campaigns structured?

Do your best to keep up to date with what other businesses in your niche are doing.
#5 Learn outreach

If you want to get paid as a freelancer,

You need to find clients.

Cold email outreach is a great way to do this.

Check out @blackhatwizardd's Cold Email course here👉 gumroad.com/a/13104243
Before you can charge brands $2-5k+/month for email marketing...

...you need to be an intermediate or expert.

My Course is the A-Z Blueprint for Ecom email marketing.

It's everything I've learned selling $50M+ for my clients.

Become an email expert ⬇️chasedimond.podia.com/email-marketin…

• • •

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More from @ecomchasedimond

25 Jun
I’ve done email marketing for dozens of stores now.

Here are 3 ways I (almost always) avoid the spam folder:
Emails that don't get delivered are worthless.

If you land in the junk folder?

You're not making money.

Even worse:

The more you land in spam, the more it will happen.

It's a bad cycle you DO NOT want to get into.

Follow these 3 steps to avoid the junk folder all costs 👇
1. Segmentation

Email recipients have the option to mark emails as spam.

This will impact your 'sender reputation' and tell email providers that you are junk mail (which you aren't)

To ensure this doesn't happen, you need to segment your list.
Read 8 tweets
23 Jun
**Intro To Segmentation 101**

Segmenting your list is key.

It improves engagement, open rates, and sales…

...but you need to know what segments to set up.

(otherwise it's pointless)

Here are 5 segments that are 100% essential 👇

// THREAD //
NOTE: These segments are mostly for eCommerce stores...

BUT can also apply to other business models (info products, affiliate, etc.)

Also:

I go into each segment (and others) PLUS how to create each one in my email course 👉 chasedimond.podia.com/email-marketin…

Let's get into it...
Segment #1 - Buyers

The subscribers most likely to buy your products?

The ones who have already purchased from you.

Very simple.

You can send more emails to this segment than others.

You'll also want to segment buyers based on categories/products purchased.
Read 7 tweets
18 Jun
Every great email has 5 parts:

1. Subject Line
2. Headline
3. Body
4. Image
5. CTA

The better you execute each?

The better your email + more $$$.

Here are 3 actionable tips & tricks to improve for each part.

(for freelancers, agencies, + Ecom store owners)

// THREAD //
1. Subject Line

IMO the biggest factor in getting your emails opened is the 'From' line (you).

The next biggest factor?

The subject line.

3 tips:

- test, test, test
- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better
2. Headline/Lead

Your email should start with either a headline or lead.

This is very important.

3 tips:

- first sentence/headline should be short + attention grabbing
- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)
Read 6 tweets
16 Jun
5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today

We’ve made millions with these!

(includes examples from real stores)

// THREAD //
The key to email marketing:

Keep things exciting.

This way, subscribers never get bored + always open your emails (to see what's new).

Easiest way to do that?

Send out new campaigns every week... keep things fresh.
Here are 5 sample campaigns you can swipe + use for you (or your clients') Ecom store.

These are proven to work + evergreen.

Enjoy!

these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:

gumroad.com/a/43193459/ZgD…
Read 14 tweets
14 Jun
Questions and thoughts I had at each stage.

$0-$10k/m:

This is hard.

How does this all work?

$10k-$50k/m:

Okay this is interesting. How do we continue to level up?

Who do I hire & where do I find them?

$50k-$100k/m:

Damn wish we documented more.

How do I remove myself
from the day-to-day?

How do we make sure we retain clients and team members?

How much further can we scale?

$100k-$250k/m:

Wow this is crazy. Is this real?

Payroll is getting expensive.

What can we do to diversify revenue?

How do we continue to generate enough leads?

We
need to level up everything we’re doing (systems, processes, etc).

$250k-$500k/m:

Insanely proud of what we’ve built.

6 figure monthly payroll keeps me up at night.

What’s next? Do we sell? Do we hold onto the biz and keep growing it?

Where do I spend a bulk of my time?
Read 4 tweets
11 Jun
An okay email with a great subject line will outperform a great email with an okay subject line,

Every time.

Here’s a list on 7 subject lines that just work

Quick thread: Image
Before we begin, let’s get one thing straight:

The subject line doesn’t sell the product, it sells the open.

And to sell the open, you need to intrigue your subs.

These are all subject lines engineered for INTRIGUE:
1)

The X you don’t have (yet)

Creates mystery and triggers our desire for instant gratification.
Read 9 tweets

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