Thread by @ecomchasedimond

I’ve done email marketing for dozens of stores now.

Here are 3 ways I (almost always) avoid the spam folder:

Emails that don't get delivered are worthless.

If you land in the junk folder?

You're not making money.

Even worse:

The more you land in spam, the more it will happen.

It's a bad cycle you DO NOT want to get into.

Follow these 3 steps to avoid the junk folder all costs 👇

1. Segmentation

Email recipients have the option to mark emails as spam.

This will impact your 'sender reputation' and tell email providers that you are junk mail (which you aren't)

To ensure this doesn't happen, you need to segment your list.

If you send irrelevant content to your subscribers, some will hit spam.

Soo...

Segment your list based on interests.

(Ex. keto segment, low-fat segment, etc.)

Only send emails to segments that will be interested.

This will ensure your subscribers aren't marking you as spam.

2. Avoid trigger words

Email providers are great at sorting junk mail based on content.

Certain words will trigger spam filters.

These include:

- free
- live
- discount
- price
- offer
- deal
- money
- miracle
- prize
- risk
- promotion
- exclusive
- limited
- order
- buy

So, use these sparingly in your emails.

Here's a more complete list of spam words to avoid

Have fun:

blog.hubspot.com/blog/tabid/630…

Pro tip:

Use something like spamanalyse.com to 'scan' your email for potential spam words.

3. Clean your list

This is key.

Eliminate subscribers who don't know who you are OR aren't interested in getting your emails.

(aka the people who give spam complaints)

Here's how:

> remove bounced/invalid emails

> remove unengaged subs

> turn on double optin (if needed)

Avoiding spam is just one aspect of email marketing.

My course covers *everything else* you need to:

1) Make sales with your own email list

2) Sell email marketing as a service for $2k+/mo

Everything I've learned making $50+ million for clients:

chasedimond.podia.com/email-marketin…