1. Subject Line 2. Headline 3. Body 4. Image 5. CTA
The better you execute each?
The better your email + more $$$.
Here are 3 actionable tips & tricks to improve for each part.
(for freelancers, agencies, + Ecom store owners)
// THREAD //
1. Subject Line
IMO the biggest factor in getting your emails opened is the 'From' line (you).
The next biggest factor?
The subject line.
3 tips:
- test, test, test
- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better
2. Headline/Lead
Your email should start with either a headline or lead.
This is very important.
3 tips:
- first sentence/headline should be short + attention grabbing
- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)