In any ads you're running You want people to pay attention to your image at first sight.
Remember that's the first advantage you have in grabbing attention, we call that the pattern interrupt @ our agency.
Use the correct image spec and
make sure you use bright and eye-catching images.
2. Use a good headline:
This is where advertiser's get it wrong.
Write simple texts and language in your headline. What's matters most in your ad texts is your primary ad text ( the one above your image or video ).
The primary ad text do matter a lot and they can
Build a connection with your audience by making the ad about them, not you. Use the word “you” to form a relationship, and explain why your product or service is relevant to their needs.
( Customers Care about their problem not your company)
4. Stick to your brand:
Ensure your colors, images and voice are consistent with your brand. Keep your advertising consistent across channels so customers can recognize your brand.
5. Comply with Facebook’s policies:
This is the worst experience you can ever have as an advertiser.
Avoid going against the policies of Facebook and if you do you will risk getting your entire ad account shut down.
You can read about Facebook ads policies to learn more for your own safety.
I hope you learnt something of value from this post.