I've been thinking a lot about #illustration and #graphics in #scicomm and the place they play in design.

Like text, images hold info. I like to think of my images in terms of question-centered design as well. Here's a system of levels I've made to help me organize images:
1. Observational, descriptive. What something is, its inherent form, materials and characteristics. (what, who) Pen and ink drawing of a lithic
2. Contextual, locative. Puts the subject in a setting, either placing it in geographic or temporal space. Gives us the position relative to time or location. (where, when) lithic drawing, with leader lines placing it on a timeline a
3. Sequential, procedural, constructive. Showing change in the subject over time or location to location. How to, creation, evolution. (How) Lithic drawing construction, from line, to inner chips, then
4. Interpretive. Explains relationships between multiple subjects. Can reveal difference, similarity, correlation, causation. (Why) Two types of lithics in two color icons, mapped in locations
5. Bring it home with Narrative. Use 1-4 to tell us a story, and tell us WHY WE SHOULD CARE!

Think of your #graphics as tools in your #infographic or #sciviz. They don't just support, but collaborate with text to get your message across!

#scicomm #infografia #infoviz #sciart
FORGOT ALT TEXT: Image shows lithics dispersed over three different maps of Peru from three different points on a timeline.

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More from @iamscicomm

4 Aug
Thanks for being brave and helping us learn @AryaCampaigns! Here's my redesign!

Your focus is ACCESS. Currently that is buried and obscured. Suggest a #stackedbarchart #infographic to show your avg access, then break down by low and high health literate.
cont... Redesign of graphic showing support for eHealth intervention
honestly, in this case, your graphics are fighting your message, and I'd just get down to clearly showing your data. I'd also rather have labels than icons here, because I'm struggling to understand exactly what some of the icons are.
cont...
Possible to bring some images back in what I've labled demographics, but you may want to ask yourself what those are doing to help your message. Some of the side info could be cut.
Read 6 tweets
3 Aug
#Design for #Sciviz tip #8:

Add contrast!
Color is an easy way to do it.
Be careful of using full saturation elements-will battle each other on the page.
Grays are your base, desaturated hues are tools for differentiation and categorization, and your brights are for emphasis! Saturated color palette labeled "emphasis", graysc
Or course, you need to be mindful of colorblindness! There are lots of materials you can check on making your #sciviz accessible!

uxdesign.cc/color-blindnes…
It is important to check your tone
(if you made your image black and white, would there be a range of whites to darks? Would your key elements read as the same or different shades of gray?)
as an additional differentiating factor!
Read 4 tweets
3 Aug
Ah! More #storyboarding tips for #scicomm!

Ditch the academic writing structure, it is passive voice, and so actions are usually backwards. You need to describe actions linearly, and then you can get more creative once you have that structure.
Step 1: Translate your content into an action outline, then add drama.

Step 2: Identify your character, and characteristics and environment. (The RBC was a tireless worker, carrying oxygen to and fro.)

Step 3: Add the problem or the call to adventure.
(But one day...
there was little oxygen to be found at the alveoli depot! What was going on? How would the little RBC do her job?)

Step 4: You've hooked me, tell me more! (Well, there was an obstruction. The RBC held on to more CO2 with all her might, and pushed on...)

Step 5: Zoom out...
Read 5 tweets
3 Aug
#Design for #Sciviz tip #7:

Don't forget your labels. Often I think people treat labels as an afterthought, but they're very important.
Try and consider these early in your design of a figure or slide.
What does your audience already know? What is obvious and can be cut?
...
Can I confess something? Nothing bothers me more than a figure with A-K or something labeled in the caption. You're going to make me look down there 11 freakin' times?
Hardly any instances where this is okay. If you can fit a letter, you can fit a label.
#sciviz #scicomm
Maybe science caption craziness is a vestige of old print techniques with type and image setting or something or something, when changing a label in your graphic was HARD! Now it is so so so EASY. So put those labels on the stuff where they belong.
#sciviz #scicomm #design
Read 6 tweets
3 Aug
Ahhh #storyboarding! Will touch on this a bit later this week! But a teaser...

Don't worry about the hero's journey first.
Start with a #narrative timeline:
1. Who is your protagonist? Immune cells?
2. Antagonist or supporting players? Bacteria?
3. Define setting...
(1 of 5)
... where are you? The lungs? (maybe start with a wide angle, then zoom in, and in).
4. Define your problem. Bacterial infection spreading!
5. Counter action. Immune system attacks!
6. Overcoming, or reaction. Bacterial infection shrinks?
7. Wrap up ...
(2 of 5)
... call to action? moral? "That's how..." explainer

Basically, the thing to remember with animation, #1 mistake is writing out of linear time order. Unlike text, your timeline is more rigid. Can't see the immune cells attack until that character is introduced to us.

(3 of 5)
Read 5 tweets
3 Aug
#Design for #Sciviz Tip 1:

Keep it simple (as you can). No.1 issue I run into with clients is they want to put every bit of their research in every image. Maybe ok for numbered figs, but not in your visual abstract, not in your PPT presentation!
At each step, whether working with a #sciart designer, or DIY, ask yourself "what is most important here" and "how can I #communicate that most clearly?"
Ask yourself what is noise in your message, and may prevent your audience from understanding (or even reading) your work. If it is unreadable, there is NO POINT in having every detail in there!
Read 4 tweets

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