Marketing your startup doesn't have to be expensive!

My startup makes $2 million in revenue without spending $$$ on paid ads.

If you're on a $0 marketing budget, here are 8 things you can do with links to my threads on how exactly to do it 👇
1/ Focus on writing

If you want to be good at marketing, you have to be great at writing.

Writing consistently is hard. You need to build powerful habits & routines for both reading & writing.

2/ Start a newsletter

A newsletter helps you build loyal audience over time.

Email newsletters are evergreen. You interact with your audience on a channel they can never do away with.

3/ Build an audience

"If you build it, they will come" is the biggest startup fallacy.

Instead, you should focus on building an audience across channels even before you think of building a product.

4/ Focus on SEO

SEO gives you the most consistent & reliable traffic.

It will take time to show results, but your efforts will be worth it.

5/ Publish keyword focused blogs

Keywords are the key to success in SEO.

But keywords don't rank themselves, so there's no alternative to publishing high quality content.

6/ Launch your startup

Product or startup launches are great to give you an initial traffic spike and early feedback & users.

7/ Use online channels effectively to market your product

Social media, community websites & launch platforms are all great to market your startup, product or blog.

But you need to crack every channel individually and develop a good strategy for each.

8/ Write guest posts

When you contribute content as a guest author:
• You can link back to your website from high authority domains
• Drive relevant traffic to your website
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More from @hrishiptweets

3 Aug
29 SEO marketing lessons after growing my startups from 0 to $2 million in revenue & 400K/month organic traffic. 🧵
1/ Organic traffic is the best kind of traffic you can get.

SEO gives you consistent & reliable traffic.
2/ Focus on SEO from day 1.

Don't wait till your product is built to start working on SEO.
Read 31 tweets
20 Jul
10 lessons I have learned working 10 years in tech as a startup founder, engineer & product manager. 🧵
1/ Unless it breaks your business, don't build.

Building new things is always exciting. However, unless there's a business outcome attached, it's a wasted effort.
2/ Build audience before product.

"If you build it, they will come" — is the biggest startup fallacy.

You don't need to quit your job for building your audience. You can easily do this on the side.
Read 12 tweets
2 Jul
Unpopular opinion: Your startup tech doesn't need to be fancy.

In our early years, we used a Google sheet to run our freelance marketplace & generated $100,000 revenue.

Even now, at $2 million revenue, our marketing website runs on a no-code builder that costs us $10/mo.

Build tech to solve a business problem.

If I am building an Uber for X, I won't start by building an app right away.

Instead, I will just use 2 simple forms (@typeform) & @airtable to run my business.

I'll focus on generating revenue instead of building complex tech.

Don't reinvent the wheel.

When you build an app, use robust, out-of-the-box solutions.

Building things from scratch is expensive & stressful.

Uber can do it because they have 100s of engineers. You need to delegate as much as possible to existing solutions.

Read 5 tweets
28 Jun
Marketing your startup & getting early traction is not easy.

Over last 4 years, I've launched my startups & 10+ products on multiple platforms while growing to $2mn revenues.

Here's my curated list of 25 startup launch platforms, compared across 5 parameters. 🧵
1/ Product Hunt (@ProductHunt)

Listing: Free
Link: Do-follow
Domain Rating: 90
Monthly Traffic: 4-5M
Time taken to get listed: Immediate/Flexible

2/ Remote Tools (@RemoteTools)

Listing: Free
Link: Do-follow
Domain Rating: 53
Monthly Traffic: 200-250K

Time taken to get listed: < 5 days

Read 27 tweets
21 Jun
Build audience before product.

But how do you do it?

Here's how I've built an audience across channels and grown my startups from 0 to $2 million revenues.

Involves a mix of marketing & writing. 🧵

When building audience on any channel, make personal connections.

Share your personal experiences, stories & learnings vs. company or product updates.

People connect with people, not with lifeless entities or brands.

• Blog
• Newsletter
• Social media
• Slack channels
• Community websites
• LinkedIn & Facebook groups

Read 18 tweets
14 Jun
I have bootstrapped my startup from 0 to $2 million+ revenue.

Bootstrapping is an art. It requires you to be smart, patient & resilient.

Here are 8 lessons/principles I have learnt over last 4 years that show how bootstrapped founders must build their startup 🧵
1/ Cash is king

Focus on cashflow from day 1, not just profits. It means you can't have indefinitely delayed client payments or sales that take months or even a year to close.
2/ Make your first $ without worrying about the process

For bootstrapped founders, the only validation is paying customers. Do everything you can to close the first sale.
Read 10 tweets

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