Congrats to @Aspiration & @AndreiCherny & @JosephNSanberg on their public listing (via $IPVF):
fastcompany.com/90666533/susta…
I am a firm believer that the financial sector NEEDS to play a greater role in #ClimateActionNow.
A thread on *how* via our own work @SEALAwards /1
fastcompany.com/90666533/susta…
I am a firm believer that the financial sector NEEDS to play a greater role in #ClimateActionNow.
A thread on *how* via our own work @SEALAwards /1
Last year SEAL took on an Impact Campaign calling on the largest financial institutions (like @AmericanExpress, @Chase, @Citi) to create a credit card - much like @Aspiration - that used its rewards pool for sustainable causes.
sealawards.com/eco-rewards/
/2
sealawards.com/eco-rewards/
/2
While this is *NOT* investment advice w.r.t. @Aspiration or $IPVF...
I wanted to highlight some findings from our launch memo:
Demographics support idea of sustainability in financial services:
/3
I wanted to highlight some findings from our launch memo:
Demographics support idea of sustainability in financial services:
/3
Consumer reception to the idea of our theoretical @EcoRewardsCard (which had a rewards structure of 0.60% to charity, 0.60% cash back) was strong.
Suggesting a large TAM and therefore charitable impact pool:
/4
Suggesting a large TAM and therefore charitable impact pool:
/4
This favorable consumer sentiment to a purpose-centered card was consistent across many demographics.
Selected exhibits (from a 3,003 person survey) here:
/5
Selected exhibits (from a 3,003 person survey) here:
/5
Our team (shout out to sealawards.com/impact-team-20…) also conducted 173 one-to-one interviews with potential Eco Rewards cardholders to...
...answer the question of why some would "give up" their rewards. Please read our launch memo for key findings.
/6
...answer the question of why some would "give up" their rewards. Please read our launch memo for key findings.
/6
And there are strong psychological underpinnings to why a purpose-centered card - like @Aspiration or our @EcoRewardsCard concept - could work:
Taps into self-actualization by helping beat the existential challenge of our time
/7
Taps into self-actualization by helping beat the existential challenge of our time
/7
As @rorysutherland so brilliantly laid out in "Alchemy" (audible.com/pd/Alchemy-Aud…)...
...we need to look at the irrational idea ("people would never give up rewards!") to find magical solutions to the #ClimateCrisis
/8
...we need to look at the irrational idea ("people would never give up rewards!") to find magical solutions to the #ClimateCrisis
/8
For interested parties in purpose-centered credit cards (whether $IPVF investors, #ESG media, etc), I would highly encourage you to read our full 47-page @EcoRewardsCard concept memorandum:
sealawards.com/wp-content/upl…
/9
sealawards.com/wp-content/upl…
/9
Once again, congrats to @Aspiration, @AndreiCherny, @JosephNSanberg & Team.
Our society needs solutions like this more than ever.
/END
aspiration.com
Our society needs solutions like this more than ever.
/END
aspiration.com
@threadreaderapp unroll please
While I don't have a SoundCloud 🤣, we do have an active SEAL Impact campaign calling on Starbucks to adopt truly recyclable cups.
If you liked this thread OR care about our planet, please sign our #UpTheCup petition on @Change:
change.org/p/hey-starbuck…
If you liked this thread OR care about our planet, please sign our #UpTheCup petition on @Change:
change.org/p/hey-starbuck…
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