And yet in one year I've:
• Tweeted 11k times
• Built out 4 courses
• Written 30+ threads
• Recorded 75+ podcasts
How?
🧵 11 frameworks to come up with unlimited content ideas:
1. Content Matrix
Let's start with a powerful one. Mix and match across key inputs.
The process:
• Open a sheet
• 1 column for potential audiences
• 1 column for topics
• 1 column for medium
• 1 column for angles
• Cross-pollinate columns
• Pick ideas
2. Spontaneous Capture
Dedicate one app solely to capturing content ideas in the moment. I use Typefully for this.
The process:
• Capture the idea in your app
• Leave it alone for 12 hours
• Go back in and edit it
• Schedule for posting
3. Tweet Stalk
Find past ideas that worked, and conjugate them for the present.
The process:
• Download Twemex Chrome extension
• Visit any profile (even yours)
• Study best-performing tweets
• Change them for your niche
• Give credit if needed
4. AI Brainstorming
If you're stuck, AI is a great tool to get the gears going.
The process:
• Open @copy_ai
• Click on "Blog Ideas" tool
• Put in a seed idea (ex. startup growth)
• Copy hundreds of ideas to a doc
• Plan out content calendar accordingly
5. Morning Braindump
The power of batching is unmatched.
The process:
• Open a blank word doc
• Set a timer for 30 minutes
• Set a topic constraint (ex. marketing)
• Write every idea you can for 30 mins
• Stop and leave it for 12 hours
• Revisit, edit, and schedule
6. Reddit Scraping
Reddit is a goldmine for memes, commentary, and ideas.
The process:
• Open a drive or folder for a swipe file
• Find a subreddit (ex. r/AdPorn)
• Save images and comments
• Add to content calendar
7. AYA (Ask Your Audience)
Want to know what your audience wants? Well, ask.
The process:
• Put out polls
• Post straight-up questions
• Perform audience interviews
• Take notes and create what they want
8. YouTube Comment Scraping
Very similar to Reddit Scraping, but in comment sections rather than subreddits.
The process:
• Visit your fav YT channel
• Open a video related to your topic
• Find questions in comments you could answer
9. Repurpose Responsibly
Don't go crazy on this, but it can be effective and a true multiplier.
The process:
• Take your piece of content
• Conjugate it for a different platform (ex. Tweet → YT Video)
• Key is to make it native to each app
10. Twitter Advanced Search
If you want to swipe topic-based content, this is a great way to go.
The process:
• Search using quotes around the KW ("startup marketing")
• Set a minimum likes threshold ("startup marketing" min_faves:300)
• Find ideas and formats
Here are 11 copywriting frameworks to help you sell your ideas:
Before – After – Bridge
How it works:
Identify the current problem. Imagine a world where the problem has been solved. Write the step by step for how to get to that solution.
Where it's most effective:
Product copy
Ex:
Problem – Agitate – Solve
How it works:
Identify a problem in your copy and show a clear understanding of the potential pain. Poke the wound a little more with emotional copy that elaborates on the pain. Offer your clear solution.
This does not mean to be egotistical. Simply have opinions and be willing to share them and make tough decisions.
2. Sequels are hard to make
But they are easy to market. Whenever you think you should add on to something, think through it deeply. The chances of adding true value on top of a masterpiece are slim.
I studied 100s of mobile landing pages and found 21 golden tips.
Read to get more conversions:
Tip:
Make everything easily clickable
Explanation:
Reachability is a huge problem on mobile. If your items are all in the middle, or all too far to the left, it can be harder to click them. Make it easy to take action.
Explanation:
This is huge for eComm especially. If you have key info, display it above the fold. Don't make me scroll or guess to find out what I need.