Thread by @heyblake

Coming up with content is hard.

And yet in one year I've:
• Tweeted 11k times
• Built out 4 courses
• Written 30+ threads
• Recorded 75+ podcasts

How?

🧵 11 frameworks to come up with unlimited content ideas:

1. Content Matrix

Let's start with a powerful one. Mix and match across key inputs.

The process:

• Open a sheet
• 1 column for potential audiences
• 1 column for topics
• 1 column for medium
• 1 column for angles
• Cross-pollinate columns
• Pick ideas

2. Spontaneous Capture

Dedicate one app solely to capturing content ideas in the moment. I use Typefully for this.

The process:

• Capture the idea in your app
• Leave it alone for 12 hours
• Go back in and edit it
• Schedule for posting

3. Tweet Stalk

Find past ideas that worked, and conjugate them for the present.

The process:

• Download Twemex Chrome extension
• Visit any profile (even yours)
• Study best-performing tweets
• Change them for your niche
• Give credit if needed

4. AI Brainstorming

If you're stuck, AI is a great tool to get the gears going.

The process:

• Open @copy_ai
• Click on "Blog Ideas" tool
• Put in a seed idea (ex. startup growth)
• Copy hundreds of ideas to a doc
• Plan out content calendar accordingly

5. Morning Braindump

The power of batching is unmatched.

The process:

• Open a blank word doc
• Set a timer for 30 minutes
• Set a topic constraint (ex. marketing)
• Write every idea you can for 30 mins
• Stop and leave it for 12 hours
• Revisit, edit, and schedule

6. Reddit Scraping

Reddit is a goldmine for memes, commentary, and ideas.

The process:

• Open a drive or folder for a swipe file
• Find a subreddit (ex. r/AdPorn)
• Save images and comments
• Add to content calendar

7. AYA (Ask Your Audience)

Want to know what your audience wants? Well, ask.

The process:

• Put out polls
• Post straight-up questions
• Perform audience interviews
• Take notes and create what they want

8. YouTube Comment Scraping

Very similar to Reddit Scraping, but in comment sections rather than subreddits.

The process:

• Visit your fav YT channel
• Open a video related to your topic
• Find questions in comments you could answer

9. Repurpose Responsibly

Don't go crazy on this, but it can be effective and a true multiplier.

The process:

• Take your piece of content
• Conjugate it for a different platform (ex. Tweet → YT Video)
• Key is to make it native to each app

10. Twitter Advanced Search

If you want to swipe topic-based content, this is a great way to go.

The process:

• Search using quotes around the KW ("startup marketing")
• Set a minimum likes threshold ("startup marketing" min_faves:300)
• Find ideas and formats

For more knowledge, follow me @heyblake!

I share threads and short tweets daily on marketing, making money online, and startups.

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