Spoiler: Remote work doesn't mean working from home.
Remote work means: having the flexibility to work from a co-working space, a local cafe, that restaurant up the street, next to the beach, a cottage in the woods or your parents backyard before a BBQ.
Remote work means having the ability to take a midday shower after a run, a spontaneous catch up with a friend, a tea party with your kids and a moment to just relax and chill after a big deliverable.
Remote work means skipping that long commute in the morning, avoiding road construction, reducing your carbon footprint, reducing your budget for gas & not being forced to sit at a desk for multiple hours a day.
I'm not saying remote work is better.
I'm just saying it's the style of work that works best for me and millions of other people around the world.
Remote work over the last few months has NOT been the same as what remote work will look like in the months to come.
The restrictions, the quarantines & the guidelines are soon going to disappear & remote work will thrive.
The innovations in remote work over the last few months have been significant and it's going to be better than ever to be a remote worker.
Organizations are going to be smarter with how they structure their processes.
Organizations are going to invest in better solutions for empowering remote teams.
And organizations are going to create workplaces that allow for remote workers to thrive.
At @FoundationIncCo, our team is 100% remote & spread out all over the globe.
From Ireland & Nigeria to Nova Scotia & Vancouver 👉 Foundationites can work wherever they lay their Mac down. If you're passionate about marketing, SaaS & B2B - We're hiring: foundationinc.co/careers
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I've had social posts reach 100,000+. I've had blog posts reach millions. I've created strategies that have made millions. All because:
I've studied Content Marketing for YEARS 🧠
Grab a coffee and enjoy 👉 Here are 23 resources and techniques for fast tracking your skills 🧵
Use Wayback Time Machine to See The Golden Era Of Marketing Forums 🧠
You can learn a TON by browsing through old marketing AMAs in forums like GrowthHackers. You can literally find old AMA's between the community and the CEO of Zoom discussing their growth plans. So valuable.
Study & Research The YouTube Archives 📺
Go to Google and type in "Interview [Brilliant Mind]" and listen to a bunch of their interviews. For example, you can go to YouTube and find a TON of @aprildunford interviews that will arm you with a ton of value.
We took 100 SaaS sites and analyzed their marketing approach to design.
Grab a coffee, bookmark it and enjoy the thread 🧵
Here’s what we learned studying 100+ SaaS sites.
98% Of Brand Logos Are On The Left
The placement of the logo on the top left of a website is a common design best practice.
It’s an approach that most designers use inside of SaaS and outside of SaaS. But sometimes brands will switch things up and go in the middle like this:
Most SaaS Websites Are Mobile Responsive
The world runs on mobile. In April 2021, 56% percent of all web traffic came through mobile phones. 📲
Mobile responsive sites are a great way to ensure you don’t deliver broken experiences for people on a desktop or visiting on mobile.
It's when a brand has invested so strategically into content & SEO that they captured space in the SERP for the vast majority of search terms associated with their market & ideal customers.
How do you do it? 👇
A brand that has built an SEO moat is a brand that establishes itself as an authority in the eyes of Google and can extract value from the global search behaviours of people around the world.
To get value. You must give value.
That's where it starts.
Creating valuable content.
Salesforce has an SEO moat.
You search “CRM” – Salesforce shows up in the top 3 results. Type “marketing automation” – Salesforce shows up in the top 4. Type “CRM software” or “CRM system” and once again they're in the top 4. And so on, and so on.
But there’s more myths in marketing than almost any industry.
Myths about SEO, content, growth and email.
I’m going to bust them.
Grab a coffee, save this thread and dive in 🧵
Here’s the myths holding many marketers and brands back:
More Content = More Traffic
This isn’t true. You can publish 200 blog posts a year and still not come close to generating as much traffic as another blogger in your niche who publishes 20 posts a year but has unlocked amazing distribution.
You need to remember this.
Ranking # 1 Is All That Matters
The top search results for a phrase in New York is often different from the top search result in Stockholm.
Even when they’re not localized…
The SERP is always changing. You could be ranking at the top one day and ranking fourth the next.