Thread by @may27capital

We believe that the most interesting aspect of Nykaa's business is CONTENT. Do read the below article before making a decision on applying for #NykaaIPO.Here's a short thread 🧵on different content initiatives taken by #nykaa.Do like and retweet if you liked the thread. Thank you

https://twitter.com/may27capital/status/1452126316170342402

#Nykaa believes in both BPC and fashion businesses, consumers often require assistance to navigate and make purchase decisions. Nykaa wants to simplify lifestyle commerce through influencer-led inspirational and educational transmedia #Content
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#Nykaa has a network of 1,363 influencers, including Generation Z trendsetters, mommy bloggers, beauty, fashion, and lifestyle bloggers, makeup artists, and celebrities. Nykaa is attracting these influencers by paying commission for the sales they drive on our platform.
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The company’s YouTube channel #Nykaa TV has 1.1 million subscribers and a watch time of 1.3 million hours as of FY21. Content posted on Instagram and FB (including videos, reels, posts, and stories) was 39,498 posts. It has 12.6 million followers across leading
SM platforms.
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#Nykaa has a peer-to-peer social community called the Nykaa Network with 3.1 Mn members who interact with beauty enthusiasts, ask, and answer beauty-related questions, seek advice, and discover trends. It's blogs Beauty book and Style files have published 598 articles in FY21
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Visits on #Nykaa’s platforms has been steadily increasing over the last 3 yrs. Cumulative visits for the yrs FY19, 20, and 21 stands 378 Mn, 574 Mn, and 658 Mn approx. Visitors of BPC and fashion have spent over a total of 95.3 million hours on Nykaa’s platforms.
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What makes #Nykaa stand out is their focus on content and technology to acquire and retain customers. India's exceptional digital disruption and internet adoption will further help Nykaa to reach Tier-2 and Tier-3 cities. What better way to knock their doors than CONTENT 🙂
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To read our entire IPO note on #Nykaa please visit the below mentioned article. Do consider following us for more coverage around investing. Thank you. Jai Hind🇮🇳
#ipo #NykaaIPO #ipo
may27capital.substack.com/p/nykaa-ipo-in…