In 2019, the town of Innisfil in Ontario, Canada made the headlines: the municipality opted to replace public transit with the subsidized #Uber rides. Ellie Ruggles tells us how this unfortunate partnership has unfolded. 1/5 #platformeconomy
Like many other North-American towns, Innisfil struggles to accommodate the aging population and people who don't drive. After a series of public consultations, the city estimated the cost of a new bus at $272,000. Uber and local taxi companies asked some $100,000. 2/5
Uber was chosen as a contractor because they were cheaper, and had a platform that could accommodate more than 2 people per ride. Two years in, the city had to limit the number of rides monthly as the local budget was struggling to afford Uber's services at $800,000 ann-ly.3/5
Then the city's raized taxes and started to gradually cut the size of the subsidy: instead of the projected 5% annual increase, Uber's services were estimated to reach 1 million per year by 2021. 4/5
Uber doesn't share data about the program with the city, so there is no way to opimize it. Uber doesn't allow more than 2 persons per ride, so you need to hail at least two cars for a small family. The city had to launch a phone service for the cirizens without smartphones. 5/5

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More from @socioanna

8 Mar
Today, on #InternationalWomensDay I'd like to celebrate 10 amazing academics who've changed the fields of #STS #STEM and social sciences, and made significant impact on my own research. Follow them, come work with them, read and cite their work! #WomensDay #AcademicTwitter
Alondra Nelson @alondra is the first #STS scholar to have become a science advisor to the President of the United States. Prof. Nelson is recognized for her pioneering studies of #genetics #race and #technology and for years she's worked to support social sciences in the US.
Shoshana Zuboff @shoshanazuboff. Everyone's read The Age of Surveillance Capitalism. It is in Prof. Zuboff's terms that we all discuss #BigTech and the privacy crisis that challenges our democratic institutions. #SurveillanceCapitalism
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