If you’re thinking going Freelance / Solo consulting and are scared to not get clients:

πŸ˜‰ Unlike agencies you don’t need dozens of clients, just a handful at a time
πŸ‘©πŸ½β€πŸ’» Prefer ongoing processes that allow you to set long term agreements and get recurring payments

…
…

πŸ‘‰ Become the β€œgo to” partner to be referred by people doing complementary work (eg. Web developers will refer you when client needs SEO)
πŸ’πŸ»β€β™€οΈ Start freelancing part time if you can before leaving your job, to have a client base already when you start full time

…
…

πŸ™Œ Do an amazing work with clients and they will refer you: They want to help their friends to hire the best

πŸ”₯ Set and optimize your site to show how good you are that you can share to potential clients: your specialization, success stories, testimonials, guides

…
…

🀩 Establish your Unique Selling Proposition (why they should hire you and not others) & ideal client profile. Don’t be scared to say no to bad fitting prospects: Profile minimum requirements to be a good fit. This will avoid bad clients, and leave room for good ones!

…
…

πŸ’ͺ Bad clients for you? Great clients for others! Set a network of other specialists with different focus you can refer whenever there’s a prospect that doesn’t fit to be a good client for you but can be great for them. They will do they will do the same.
…
…

πŸ‘€ Share your know how so people see what you can do and find you whenever they have those issues: blog posts, publication contributions, twitter, LinkedIn, newsletter, podcasts, webinars … don’t enjoy speaking? No worries, you can write! So many ways to share.

…
…

πŸ€” And what to do when you finally are always booked up but need to say no to excellent looking prospects? Review/upgrade your prices and update your requirements for great fitting clients. Refer those you can’t service anymore to others. They will do the same!
… Want more freelance / consulting tips? I’m writing a book about it (which was meant to be published this year but my consulting commitments didn’t allow me finish it 😬) but it’s coming along nicely and hope to publish Q1 2022! Subscribe & be alerted

fruitfulconsultant.com

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More from @aleyda

10 Dec
Are you forecasting your organic search traffic/conversions/revenue for next year?

Here are a few Free SEO forecasting templates, guides and easy to use resources to help you:

πŸ”­ SEO Forecasting in Google Sheets - A template by @THCapper

moz.com/blog/seo-forec…

... Image
...

πŸ”­ A Quick Guide to SEO Forecasting + A Free Google Sheets Template by @helpyourhumans

morphio.ai/blog/seo-forec…

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πŸ”­ How to Forecast SEO Potential With Google Data Studio by @seocounseling [With Template]

searchenginejournal.com/forecast-seo-d…

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Read 8 tweets
15 Nov
Today's #SEOTip πŸ’ͺ When someone uses the argument that they don't have time/resources to do X/Y "FOR SEO" (so myopic right? ok, but don't say that πŸ˜‰): Show how it's NOT about "SEO" but users experience & company's biz goals, including their own area ones, with data! Here's how:
...

A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...
... those pages showing the *bad* effect in their customer journey. Show also how much traffic and conversions similar "working" pages of those with errors are attracting now, that you're missing to get in the errors ones in aggregate!

...
Read 6 tweets
13 Oct
To celebrate the #100KFollowers:

πŸ’₯ 10 Errors I've done as an SEO (I wish I had been warned of), & how to avoid them...

1. Saying yes to what looked as attractive SEO job/projects w/o validating well there was a fit for SEO, resulting in unsuccessful processes.

...
...

Early in my career as an SEO, I accepted what looked to be "attractive" positions or projects just to later realize decision makers were not really invested in the project, there were little resources or no flexibility to execute, and ended up being in professional...
... scenarios that were negative/stressful.

This is why it’s critical to not feel β€œpushed” to pitch/accept β€œany potential opportunity” coming your way: not every company is ready! Check first if there's fit with resources, flexibility, goals and context of the company.

...
Read 30 tweets
6 Jun
I'm mind blown by the number of referrals #SEOFOMO has gotten this last week since the announcement of the SEO Mentorship Giveaway πŸ€―πŸ€©πŸ™Œ If you haven't yet ... participate now by subscribing seofomo.co and referring two people πŸ˜‰ ...
... and, a huge *thank you* to all of you who have referred at least 2 subscribers in the last days to #SEOFOMO πŸ™

@chrispahor
@radkitten
@KerrySherinPR
@NikosTaskos
@AndrejaCicak
@theseomama

You Rock πŸ’ͺ I really appreciate your support πŸ€©πŸ™Œ
... @CaitlinTheSEO thank you so very much for your kind #SEOFOMO support! You're amazing πŸ‘β˜ΊοΈ
Read 4 tweets
22 May
A few πŸ”₯ remote SEO jobs in the @remotersnet job board:

* SEO Manager [SpotOn Connections], US$7-10K/Mo, +2yrs exp, available anywhere: remoters.net/jobs/seo-manag…

* Lead SEO [Part-Time at Web Baby Shower], US$1-3K/Mo, 3+yrs exp, available anywhere: remoters.net/jobs/lead-seo-…

...
@remotersnet * Senior SEO Specialist / Audience Strategist [10Up], US$7-10K/Mo, +5yrs exp, within North America: remoters.net/jobs/senior-se…

* Senior SEO Consultant [ Hallam], US$3-5K/Mo, 5+yrs exp, Europe: remoters.net/jobs/senior-se…

...
* SEO Strategist [HubSpot], US$5-7K/Mo, +2yrs exp, North America: remoters.net/jobs/seo-strat…

* Associate SEO analyst [Locomotive], US$3-5K/Mo, +2yrs exp, North America: remoters.net/jobs/associate…

...
Read 4 tweets
19 May
I'm often asked about what do I do in terms of productivity.

Here are a few steps/criteria I follow to maximize the impact of what I do with my time (the most valuable asset we have):

1. Every activity/task goes as fast as it's requested/generated in a To-Do... Image
.... are you in a call with a client and they request something from you in order to execute? Add it to the To-Do asap.

David Allen has a "Getting Things Done" personal productivity method that relies on documenting your tasks to "free" your mind:
en.wikipedia.org/wiki/Getting_T…

...
....

"...if a task is on your mind, it will fill your mind completely, which guarantees that you will be incapable of handling yet another task..."

Which is why it's critical to document them, in order to assess and tackle them based on certain criteria.

...
Read 15 tweets

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