π Forecasting For SEO β Creating expectation and showing return on investment (ROI) by @mira_inam - Learn how to forecast from scratch using Excel with this step by step:
Happy new year forecasting! ππ ... and remember, it's always useful to have different ways to achieve the expected results, as well as a few optimistic & pessimistic scenarios depending on what's planned (and what can go wrong)! ππͺ
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π Become the βgo toβ partner to be referred by people doing complementary work (eg. Web developers will refer you when client needs SEO)
ππ»ββοΈ Start freelancing part time if you can before leaving your job, to have a client base already when you start full time
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π Do an amazing work with clients and they will refer you: They want to help their friends to hire the best
π₯ Set and optimize your site to show how good you are that you can share to potential clients: your specialization, success stories, testimonials, guides
Today's #SEOTip πͺ When someone uses the argument that they don't have time/resources to do X/Y "FOR SEO" (so myopic right? ok, but don't say that π): Show how it's NOT about "SEO" but users experience & company's biz goals, including their own area ones, with data! Here's how:
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A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...
... those pages showing the *bad* effect in their customer journey. Show also how much traffic and conversions similar "working" pages of those with errors are attracting now, that you're missing to get in the errors ones in aggregate!
π₯ 10 Errors I've done as an SEO (I wish I had been warned of), & how to avoid them...
1. Saying yes to what looked as attractive SEO job/projects w/o validating well there was a fit for SEO, resulting in unsuccessful processes.
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Early in my career as an SEO, I accepted what looked to be "attractive" positions or projects just to later realize decision makers were not really invested in the project, there were little resources or no flexibility to execute, and ended up being in professional...
... scenarios that were negative/stressful.
This is why itβs critical to not feel βpushedβ to pitch/accept βany potential opportunityβ coming your way: not every company is ready! Check first if there's fit with resources, flexibility, goals and context of the company.
I'm often asked about what do I do in terms of productivity.
Here are a few steps/criteria I follow to maximize the impact of what I do with my time (the most valuable asset we have):
1. Every activity/task goes as fast as it's requested/generated in a To-Do...
.... are you in a call with a client and they request something from you in order to execute? Add it to the To-Do asap.
David Allen has a "Getting Things Done" personal productivity method that relies on documenting your tasks to "free" your mind: en.wikipedia.org/wiki/Getting_Tβ¦
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"...if a task is on your mind, it will fill your mind completely, which guarantees that you will be incapable of handling yet another task..."
Which is why it's critical to document them, in order to assess and tackle them based on certain criteria.