Looking back to 2021 π I focused on sharing SEO templates/checklists/flowcharts to facilitate others work & learning journey! Here are the top ones:
1. The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]: aleydasolis.com/en/search-engiβ¦
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... I hope you've found these useful and if you were not aware of them, you can start using them now that you are π To keep updated about the best SEO resources, not only my own, but any *great* ones, subscribe to #SEOFOMO, join +17K SEOs: seofomo.co
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π Become the βgo toβ partner to be referred by people doing complementary work (eg. Web developers will refer you when client needs SEO)
ππ»ββοΈ Start freelancing part time if you can before leaving your job, to have a client base already when you start full time
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π Do an amazing work with clients and they will refer you: They want to help their friends to hire the best
π₯ Set and optimize your site to show how good you are that you can share to potential clients: your specialization, success stories, testimonials, guides
Today's #SEOTip πͺ When someone uses the argument that they don't have time/resources to do X/Y "FOR SEO" (so myopic right? ok, but don't say that π): Show how it's NOT about "SEO" but users experience & company's biz goals, including their own area ones, with data! Here's how:
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A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...
... those pages showing the *bad* effect in their customer journey. Show also how much traffic and conversions similar "working" pages of those with errors are attracting now, that you're missing to get in the errors ones in aggregate!
π₯ 10 Errors I've done as an SEO (I wish I had been warned of), & how to avoid them...
1. Saying yes to what looked as attractive SEO job/projects w/o validating well there was a fit for SEO, resulting in unsuccessful processes.
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Early in my career as an SEO, I accepted what looked to be "attractive" positions or projects just to later realize decision makers were not really invested in the project, there were little resources or no flexibility to execute, and ended up being in professional...
... scenarios that were negative/stressful.
This is why itβs critical to not feel βpushedβ to pitch/accept βany potential opportunityβ coming your way: not every company is ready! Check first if there's fit with resources, flexibility, goals and context of the company.