Nqobile Ndlovu Profile picture
Jan 22 6 tweets 3 min read
Tracking Social Interest In The #DSTVCompactCup

In the last 7 days across all social networks, this is the data ⬇️

48,000 interactions
18.6 million reach
4100 post shares
Just under 49000 likes

More ⬇️ Image
The vast majority of conversation has been on twitter (78%) followed by Instagram and web mentions in third.

Since twitter and Facebook are the chosen domain of influencers, it shouldn't be a surprise that Facebook is seeing so little of the conversation.

#DSTVCompactCup Image
The top mentions in conversations around #DSTVCompactCup are:

Coastal United
Liphumlo Sifumba (an undoubted standout find so far)
Warriors
Dinaledi

Some of the keywords picked up are:

Sirino's penalty, Kaka #Sifumba, red card and Du Preez among others Image
The sentiment has been generally positive although that's always hard to determine.

These are some of the top creators mentioning the hashtag:

@kele_tebz, @BabizebonkeZA, @Brianngozi_ and @mapensela11 Image
It will be interesting to see what the broadcast viewership numbers are after next weekend.

One suspects that the lack of local football will still see people tuning in to watch and that social media is never a good gauge of the prevailing views on a particular subject.
Correction, 44000 likes, not 49.

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More from @CashNSport

Feb 9
Did People Watch The #DstvCompactCup?

When the tournament was announced, the overwhelming sentiment seemed negative with many influential voices unimpressed.

So I looked at the viewership numbers.

Total unique audience: 734,444 viewers
Average viewers p/game: 319,407

More ⤵️ Image
The interesting bit about the image in the first tweet is that the most viewed game wasnt the final between Warriors and Amabutho

That shouldn't be a surprise considering the star players in the squads

📸 @OfficialPSL ImageImage
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The findings were very interesting and showed that the Compact Cup was a really strong crowd puller
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Feb 8
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[THREAD] ⤵️
📸 BBC Image
Of the total number of women’s sport’s viewers, 41% of viewing hours went to cricket, while football contributed 39%

These numbers are set to be boosted by BBC Sport and Sky Sports beginning with the new season in September
A key finding in the report is that the 5.9 million new viewers for the WSL had not watched any other sport in 2021 before the start of the season.

This is key because it shows there is massive untapped potential.
Read 10 tweets
Feb 4
19 Year Old Mzansi Girl Working For @AFCorse Ferrari At #Kyalami9H 🇿🇦🏎️💃

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#k9hour #WomenInSports
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Feb 3
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Broadcast rights ✅
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#AFCON2021
Afcon revenues ✅
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This is a thread on Motsepe's Revolution ⬇️

The Sky's The Limit 👆

📸 CAF I #SportsBiz
When Patrice Motsepe ascended to power as the President of CAF on 12 March 2021, he could hardly have gone into the position at a worse time.

The federation was described as a holy mess bereft with corruption, infighting and in financial disarray
His biggest task was the state of broadcasting of football games and tournaments on the continent.

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Feb 2
@FIFAcom's "Robot Referees Explained

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#FIFAClubWC
📸 @FIFAcom Image
How it works

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📸: ChyronHego Image
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Lets talk:

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[THREAD] ⬇️
#ThursdayThoughts
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Read 18 tweets

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