Nqobile Ndlovu Profile picture
Feb 8 10 tweets 2 min read
Women's Sports Viewership Is Flying In England

The Women’s Sport Trust’s “visibility uncovered” study has found that the audience for domestic women’s sport amassed a total audience of almost 32.9 million people last year

[THREAD] ⤵️
📸 BBC
Of the total number of women’s sport’s viewers, 41% of viewing hours went to cricket, while football contributed 39%

These numbers are set to be boosted by BBC Sport and Sky Sports beginning with the new season in September
A key finding in the report is that the 5.9 million new viewers for the WSL had not watched any other sport in 2021 before the start of the season.

This is key because it shows there is massive untapped potential.
In football 6.2 million people watched live WSL games in 2021 without watching a Premier League game on TV, while 1.5 million people watched live W Series coverage without watching live F1.
In addition, the study highlighted the importance of major mixed events in attracting a female audience with Wimbledon and the Tokyo Paralympics both having the highest percentage of female viewers from major events, with 57%.
The research revealed that there were 2.7 million viewers for women’s cricket only, with 27% of those under the age of 35 (in comparison to 25% of viewers who just watched men’s cricket being under the age of 35)
From a social media and streaming perspective, Chelsea’s women’s Instagram interactions in 2021 were higher than 12 of the men’s teams that play in the Premier League in the 2021-22 season and achieved a 77% year-on-year increase in growth.
In fact, Arsenal, Chelsea and Man Utd’s women’s teams’ instagram accounts all had more interactions in 2021 than seven of the Instagram accounts dedicated to men’s Premier League teams.
The audience on Sky Sports YouTube Netball Live channel (74% female vs 26% male, 32% aged from 25-34), which achieves average watch times in excess of 27 minutes, is very different to the Sky Sports TV audience (26% female vs 74% male)

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More from @CashNSport

Feb 9
Did People Watch The #DstvCompactCup?

When the tournament was announced, the overwhelming sentiment seemed negative with many influential voices unimpressed.

So I looked at the viewership numbers.

Total unique audience: 734,444 viewers
Average viewers p/game: 319,407

More ⤵️ Image
The interesting bit about the image in the first tweet is that the most viewed game wasnt the final between Warriors and Amabutho

That shouldn't be a surprise considering the star players in the squads

📸 @OfficialPSL ImageImage
I went further and compared the #DstvCompactCup viewership numbers to those of other cup cpetitions from August 2021 to February 2022

The findings were very interesting and showed that the Compact Cup was a really strong crowd puller
Read 5 tweets
Feb 4
19 Year Old Mzansi Girl Working For @AFCorse Ferrari At #Kyalami9H 🇿🇦🏎️💃

AF Corse Ferrari is in town to compete at the Kyalami 9 Hour this weekend and they have a young South African Mechatronic Engineering student working for them, Nicola Watt.

#k9hour #WomenInSports
AF Corse is a racing team synonymous with the Ferrari GT racing program led by Amato Ferrari (not related to Ferrari family) with numerous international championship titles to its name.
Nicola was born and raised in Kyalami, just across the road from the Kyalami Grand Prix circuit and grew up in a sports obsessed family. She is a big motorsport fan and has an insatiable love for the analytics and engineering in the success of the cars
Read 9 tweets
Feb 3
Motsepe's @CAF_Online revolution has been swift and efficient. Despite this, some still eoubt him.

Broadcast rights ✅
New sponsors ✅
#AFCON2021
Afcon revenues ✅
Viewership ✅

This is a thread on Motsepe's Revolution ⬇️

The Sky's The Limit 👆

📸 CAF I #SportsBiz
When Patrice Motsepe ascended to power as the President of CAF on 12 March 2021, he could hardly have gone into the position at a worse time.

The federation was described as a holy mess bereft with corruption, infighting and in financial disarray
His biggest task was the state of broadcasting of football games and tournaments on the continent.

An Egyptian court scrapped a billion dollar deal that CAF had with exclusive agent for marketing and media rights, Lagardère as the deal had been concluded without any open tender
Read 15 tweets
Feb 2
@FIFAcom's "Robot Referees Explained

Robot referees will be used during the 2021 FIFA Club World Cup tournament in UAE 🇦🇪 this month

Contrary to most reports, they are not actual robots on the pitch. This is a breakdown of how the system works⬇️

#FIFAClubWC
📸 @FIFAcom Image
How it works

10 cameras are placed alongside the stadium’s roof. Cameras and other sensors on the pitch track 29 data points per player 50 times per second. It provides an accurate position of players’ limbs in reference to the offside line in real-time

📸: ChyronHego Image
The cameras and sensors are combined with AI technology that watches and analyses the game in real time and is ultra fast.

Video assistant referees receive a near-instant alert to whether the technology determines a player is onside or not and immediately relayed to the referee
Read 7 tweets
Jan 22
Tracking Social Interest In The #DSTVCompactCup

In the last 7 days across all social networks, this is the data ⬇️

48,000 interactions
18.6 million reach
4100 post shares
Just under 49000 likes

More ⬇️ Image
The vast majority of conversation has been on twitter (78%) followed by Instagram and web mentions in third.

Since twitter and Facebook are the chosen domain of influencers, it shouldn't be a surprise that Facebook is seeing so little of the conversation.

#DSTVCompactCup Image
The top mentions in conversations around #DSTVCompactCup are:

Coastal United
Liphumlo Sifumba (an undoubted standout find so far)
Warriors
Dinaledi

Some of the keywords picked up are:

Sirino's penalty, Kaka #Sifumba, red card and Du Preez among others Image
Read 6 tweets
Dec 23, 2021
Egypt plans to dominate African sports and become a world class destination for sports events 🇪🇬

Lets talk:

- The crowded Cairo problem
- The new Capital
- Their Olympic Games City
- World Cup 2030 and Olympic 2032 goals
- Sports tourism potential

[THREAD] ⬇️
#ThursdayThoughts
There are 104 million Egyptians and most of them live in cities along the Nile river with Cairo being its most populous and crowded City. Cairo itself has a population density of 19,376 people per square kilometer.

Simply put, there are just too many people living in one area.
To address this problem, the Egyptian government has taken the decision to build a New Administrative Capital approximately 45km east of Cairo, on part of the desert equal to the size of Singapore.

It is expected to cost about $40bn and consist of 21 residential districts
Read 18 tweets

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