Hey everyone!

As promised, I took a closer look at some #crypto projects you recommended.
In today’s thread, I’ll take you through my research results for @GuildOfGuardian‘s game Guild of Guardians (GOG).

It’s an exciting project so let's jump right in!
Some numbers first.

• GOG is a mobile RPG that will go live in 2022.
• There are over 150.000 pre-registered players.
• 50+ developers with experience in AAA-titles are working on the project.
• The game raised over $5.3 million through #token sales (GOG Gems).
GOG has a neat website. A lot of time and money went into making this.

There are no broken elements. Spelling & grammar are flawless.
urlvoid.com shows no problems.

All of this gives the important first impression of a legit project.

guildofguardians.com
The site covers a lot of info giving you a good idea what this is all about.

“Turn your gaming passion into NFTs”

So this is a #gamefi project giving players the opportunity to earn money by playing and #NFT trading inside the game.
One thing I don’t like about the homepage: the video showing in-game scenes at the bottom. This should be somewhere on the top!

Also, the video is very short. Show me more! Not only some random fighting in a dungeon but also the NFT functionality.
Talking about game mechanics, there isn’t much information about how the game actually works.

It’s mostly about the NFT-integration in the game and how players benefit. Which is nice.

But for someone who wants to understand more about the game itself, the content is too light.
They have an FAQ on their site covering some basic questions.

You can easily find the whitepaper.

There is also a store showing several sold-out NFTs.

What's missing: detailed info about the people & company behind GOG. I had to look these up elsewhere.
So what can we take away from the website?

• It’s well made.
• Offers a good amount of content which builds trust.
• But little info about the team and actual game mechanics.
• They don’t hide their whitepaper.

Next: developers and partners.
GOG is developed by @StepicoGame, a mobile game studio from Ukraine.

You can find lots of info on them on the internet, including other games and projects.

This is important as it shows that the developers have plenty of experience within the industry.
There’s also a company involved in the project called Leonis Pty Ltd. According to the whitepaper they contribute development services in building out the game. They also own the official website.

Apart from that I wasn’t able to find any other information on them.
The game’s publisher is @Immutable, which is a layer 2 solution for NFTs on Ethereum.

There’s also a lot of information available on Immutable adding to the credibility of the whole project.

For example, the company raised $60 M in a Series B round.
Guild of Guardians has some renowned partners.

One of them is French gaming heavyweight Ubisoft, who also list the partnership on their website.

Easily verifiable for a researcher and a good sign!
The take away from this research step:

• The parties involved are legit, which drastically reduces the chances of this being a scam.
• The parties have a lot of experience in the field, giving me confidence that the project will perform well.

Next: The whitepaper.
Digging deeper, the #whitepaper offers a lot of information on GOG’s plans.

It gives an overview of the mobile gaming market’s state and the chances they are seeing for their project.

GOG is on the forefront of combining #NFTs with mobile gaming.
guildofguardians.com/Guild_of_Guard…
The project aims for a new niche in an established & growing market.

The gaming industry is quick to pick up new ideas/trends. So they are not the only ones doing this.

But GOG is targeting a major pain point for players: to switch pay to win for play to earn.
This has a lot of potential as this is a gaming model with higher gamer retention. This translates into people spending more time & money on the platform.

How do people spend money on the platform and how does the platform generate revenue?
There are 3 ways how GOG will earn money:

• Players buy seasonal content as NFTs such as heroes, pets, and boosters.
• Secondary transactions of NFTs (players selling in-game stuff to other players). This will be the main source of revenue in the long-term.
• In-app purchases
What else can we find in the whitepaper?

There’s more information on basic gameplay mechanics and important game features. Stuff which I would like to see more of on the homepage.

There’s also a lot of info on the token as well on the roadmap which I will cover in a moment.
Let’s take a look at GOG’s token first.

Gems are ERC-20 tokens used as in-game currency. Players can earn them for free by playing. The token is also used as an incentive for user growth and for governance.

Certain actions in-game will only be possible through using gems.
What use cases are there for the gems token?

• Minting game NFTs.
• Buying in-game assets & covering fees of secondary sales.
• Staking.
• Governance & voting.

All gems being used are added to a rewards pool. Stakers get gems from this pool as reward for playing & voting.
Gems are being created, issued and distributed by Guardians Corporation. What’s interesting is that according to Guild of Guardian’s Medium channel, this entity is not affiliated with Guild of Guardians.

Don't ask me why. I wasn't able to find out more on this.
In total there are 1 billion GOG gems or tokens.

You can see the distribution and circulation schedule in the charts below.

There are a couple of things which I’d like to add here.
The whitepaper says that 20% of tokens will go to the developers which it specifies as Leonis (not Stepico). As mentioned above, there’s no information about what Leonis is.

Another 6% will go to Guardians Corporation, about which there also is no further information.
That means that 26% of total token supply will be held by companies about which there isn’t much information available. However, the whitepaper says that Leonis’ tokens will unlock over 48 months.

So I assume that Leonis must be their own team/developers.
For me this is a weak point in this whitepaper.

As a researcher and potential investor, I’d like to have more information on who these entities are. I have a rough idea. But I’d like GOG to be a little bit more transparent about this.
What about the roadmap?

Half of the milestones have already been reached.

In early 2022, the alpha will go live including integration of Gems. Additional features will follow over the year until the full release takes place sometime in early 2023.

Not much else to say here.
To summarize the whitepaper:

We get info about:

• The market and the project’s potential
• Game mechanics
• Tokenomics and use cases
• Some technical details

Overall a good whitepaper. But I'm missing info regarding the team’s background.
What else can we find out about the token?

Etherscan lists that the current number of token holders is a little over 2.100. Which makes sense as the game hasn’t gone live and only went through pre-sale and public sale so far.

etherscan.io/token/0x9ab7bb…
Individual buyers of the token (pre-sale & public sale) and exchanges don’t hold (too) large quantities.

The GOG token is traded on multiple exchanges with a reasonably high daily trading volume and a total market cap of ~$25 M USD.
Now, let’s take a look at their social media channels.

Their Discord follower count with 120k is huge and very active. They have guides, faqs, channels for community content, etc.

@GuildofGuardians has 113k followers is also very active and showing a lot of user engagement.
They also have a YouTube channel (2.4k, only 4 vids so far) and a Medium channel (5.7k).

This shows me a couple of things:

• They have a dedicated fan base (great for future growth)
• They interact with their fans and offer a lot of feedback and information.

Well done!
Time to wrap things up.

• GOG is a legit #gamefi project with a well-defined use case for the mobile gaming market.
• They are backed by renowned companies.
• They have a huge following.
• They will benefit from being one of the first integrating NFTs into mobile gaming.
The big unknown is the game itself.

If it delivers what it promises, then it will probably become a money printing machine.

In any case, we should know more soon.

Please note: This is NOT financial advice!
Due to Twitter limitations I had to cut some corners and boil down a lot of the information I just gave you.

But it’s essentially the process as described in my crypto research guide here:
ren-heinrich.medium.com/how-to-researc…
Now it’s your turn!

Did you find this thread useful?
Is there something important missing?
How would you improve this thread?

Looking forward to getting your feedback!

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More from @ren_heinrich

Jan 23
Since I got to know #crypto 6 years ago, I have tried to get numerous others interested in it as well.

How many was I able to convince in the end?

So far 2 people.

Here's why.
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A new #technology only becomes interesting for them when it is considered "good" by a broader audience. Meaning that a lot of people have adopted it. Image
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It was mildly interesting and that was that. Can't really blame them.
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Jan 17
Yesterday I wrote a thread about how the world will change fundamentally in the coming years & decades and why it is important for you as an #investor to prepare for this.

In this thread I will go a level deeper and explain some of the backgrounds.
#History comes cycles.

The state of societies, nations, and empires follows the following pattern: Birth-Growth-Peak-Decline-Depression/Death.

Sometimes the pattern ends. Sometimes it restarts.

Western industrialized societies are now in the decline phase.
There are numerous examples in nature for this pattern playing out. The same is also true for human-built systems.

To get a better understanding, let’s compare an example from nature (a pack of wolves) with a human made system (the economy).
Read 17 tweets
Jan 16
The world is changing.

From energy surplus to energy scarcity.
From economic growth to economic shrinking.
From deflation to inflation.
From social stability to instability.

Here is what you as an #investor need to know to prepare for these changes. Image
It is unimaginable for most.

But the world is running out of high density energy.
And renewables won’t be able to close that gap. It’s physics.

Which means we are facing a future where all of us will have to live with less energy available. Most have no idea what this means.
Less energy available means less energy to do things.

A lack of energy affects everything.

• Industrial production
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Read 8 tweets
Dec 14, 2021
Here are 19 “mental tools” that I find useful for #Investing (and life in general).

⌚You can apply them at any time.
🧩The order is random.
🔧Which tools make the most sense for you depends on the given circumstances.

Let’s dive in!
1. Information Gathering

When making decisions, always source your data from different places. Include conflicting information and contrary opinions to get a more complete picture. And always assume that you don't know the full story.
2. Circle of Competence

Know which things you know and know which things you do not know. This way you know where you have an advantage and where you are at a disadvantage and should improve. Understanding your circle of competence improves decision-making and outcomes.
Read 20 tweets

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