So, it is only natural for us to include questions about open rates, list hygiene, and segmentation practices in the State of Email 2022 survey. Here's a thread about what we found out -
(1) The average open rate recorded by the surveyors is greater than 20%.
(2) 47.6% of the surveyors have used Send Time Optimization for over 50% of their email campaigns. This is one of the most popular uses of AI/ML in email marketing.
(3) 50% of the surveyors segment their list randomly during an A/B testing campaign based on open rate; This is alarming as right segmentation during A/B testing is essential to create balanced sampling without any bias.
(4) 67.7% of the surveyors have not conducted an RFM (Recency Frequency) analysis of their customers resulting in lower rate of response and customer lifetime value (LTV).
(5) 71% of the surveyors send different email campaigns to non-active/dormant users and engaged users. For e.g. they send re-engagement campaigns to a user who is not engaging, and theregular campaigns to active subscribers.
(6) Our State of Emails 2022 has more insights on these results and covers everything related to #emailmarketing in a single source. Go, get your hands on the full report now - mailmodo.com/ebook/state-of…
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Getting your emails to land in the primary inbox and compelling readers to open them is just the beginning. The real challenge is keeping readers hooked with an engaging email design.
Be it dark mode, accessibility, or GIFs, every design element can make or break your campaign.
While interacting with experts as a part of our State of Emails 2022 report, we quizzed them about the email designs they plan to continue using in 2022 and what elements they have said goodbye to in the last year. Here's a thread about our findings below
(1/7) 66.7% of the surveyors use drag-and-drop editors for creating their email template to leverage #emailautomation and quick scalability.
Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. Here’s a thread about our findings.
(1/7) Nearly 16% of the surveyors do not warm up their domains before sending emails. And that's unfortunate because a proper domain warm-up is essential to getting all of your emails delivered, as without warm up your emails might end up in spam.
(2/7) 52.6% of the surveyors increased their daily send by 1.5X in the warm-up phase which is a known and tested method to scale the domain successfully.
From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.
So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇
📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.
⚡️AMP emails are now mainstream as more and more brands realize the potential of interactivity inside emails.