Fluency Heuristic
Persian Messenger Syndrome
Okrent's Law
Veirordt's Law
Cunningham's Law
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Fluency Heuristic
Related to the narrative fallacy, fluency heuristic is the tendency to believe more in ideas that are easy to explain rather than those that are hard to comprehend
Persian Messenger Syndrome
The act of blaming the bearer of negative news
Ancient Persians actually killed some messengers whose sole fault was that they brought home truthful bad news, say, of a battle lost
Okrent's Law
A law stated by writer Daniel Okrent referring to the phenomenon of the press providing legitimacy to unsupported fringe viewpoints in an effort to appear even-handed
He once said: The pursuit of balance can create imbalance because sometimes something is true
Veirordt's Law
In 1868, German physiologist Karl von Vierordt created this law stating that humans perceive time at different magnitudes over different durations
We underestimate long periods of time and overestimate short periods of time
Cunningham's Law
The best way to get the right answer on the Internet is not to ask a question. It’s to post the wrong answer
If you express anger in your private conversations, your friends will find you tiresome, but when there’s an audience, outrage can boost status
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Describes how, when we are choosing between two alternatives, the addition of a third, less attractive option (decoy) can influence our perception of the original two choices
Distinction Bias
Describes how, in decision-making, we tend to overvalue the differences between two options when we examine them together
Conversely, we consider these differences to be less important when we evaluate the options separately
Occurs when you choose to continue, or discontinue, a behaviour based on the positive or negative reinforcement you've received for that behaviour previously
As a group size increases, individuals tend to become increasingly less productive
Consider a tug of war. As more people are involved, their average performance tends to decrease because each participant feels that their own effort is not critical
Group Attribution Error
Falsely assuming that the views and decision outcomes of a collective group reflect the view of each member in that group, even when information is available that indicates that all members do not support the decision