Alex Brogan Profile picture
Feb 16 9 tweets 3 min read
5 concepts you should know in 5 Tweets:

Fluency Heuristic
Persian Messenger Syndrome
Okrent's Law
Veirordt's Law
Cunningham's Law

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Fluency Heuristic

Related to the narrative fallacy, fluency heuristic is the tendency to believe more in ideas that are easy to explain rather than those that are hard to comprehend
Persian Messenger Syndrome

The act of blaming the bearer of negative news

Ancient Persians actually killed some messengers whose sole fault was that they brought home truthful bad news, say, of a battle lost
Okrent's Law

A law stated by writer Daniel Okrent referring to the phenomenon of the press providing legitimacy to unsupported fringe viewpoints in an effort to appear even-handed

He once said: The pursuit of balance can create imbalance because sometimes something is true
Veirordt's Law

In 1868, German physiologist Karl von Vierordt created this law stating that humans perceive time at different magnitudes over different durations

We underestimate long periods of time and overestimate short periods of time
Cunningham's Law

The best way to get the right answer on the Internet is not to ask a question. It’s to post the wrong answer

If you express anger in your private conversations, your friends will find you tiresome, but when there’s an audience, outrage can boost status
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More from @_alexbrogan

Feb 19
10 concepts for better thinking:

Thread 👇
Decoy Effect

Describes how, when we are choosing between two alternatives, the addition of a third, less attractive option (decoy) can influence our perception of the original two choices Decoy Effect
Distinction Bias

Describes how, in decision-making, we tend to overvalue the differences between two options when we examine them together

Conversely, we consider these differences to be less important when we evaluate the options separately
Read 14 tweets
Feb 18
5 concepts you should know in 5 Tweets:

DISC Model
Instrumental Conditioning
Blind spot
Choice-supportive bias
Denomination Effect

Thread 👇
DISC Model

A model of human behaviour commonly used in business settings describing four distinct temperaments that can be found in individuals

D: Dominance
I: Influence
S: Steadiness
C: Compliance DISC Model
Instrumental Conditioning

Occurs when you choose to continue, or discontinue, a behaviour based on the positive or negative reinforcement you've received for that behaviour previously

Also known as "trial-and-error" learning
Read 9 tweets
Feb 18
5 concepts I wish I knew earlier

A thread...
Empathy Gap

Underestimating the way behaviour is largely affected by one’s mental state when you're not currently in that mental state

If you feel calm, you'll find it difficult to predict how you'll act if someone angers you
Meat Paradox

Many of us experience the 'meat paradox', whereby we simultaneously care for animals such as cows, yet also consume them as meat

Applies to many other moral issues where we stay in the 'dark', to protect the illusion that we are morally consistent and sensible
Read 9 tweets
Feb 17
5 concepts you should know in 5 Tweets:

Ringelmann Effect
Group Attribution Error
90-9-1 Rule
Braess's Paradox
Pollyanna Principle

Thread 👇
Ringelmann Effect

As a group size increases, individuals tend to become increasingly less productive

Consider a tug of war. As more people are involved, their average performance tends to decrease because each participant feels that their own effort is not critical
Group Attribution Error

Falsely assuming that the views and decision outcomes of a collective group reflect the view of each member in that group, even when information is available that indicates that all members do not support the decision

Closely related to steretyping
Read 9 tweets
Feb 17
5 concepts to level up:

Delayed Gratification
Base Rate Neglect
Neglect of Probability
Friendship Paradox
Woozle Effect

Thread 👇
Delayed Gratification

The process an individual undergoes when resisting the temptation of an immediate reward in preference for a later reward

We live in a world of instant gratification: those who master the power of delayed gratification are the ones who win long term
Base Rate Neglect

A tendency to ignore the a priori probability of something by putting heavier weight on appealing information about an individual’s case

Only 3% of applicants make it into this school, but my daughter is brilliant. I’m sure they’re going to accept her!
Read 9 tweets

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