Our newest release is coming your way next week!! Over the next few days I'm going to tell you all about the beer, the story behind it and why it's so symbolic. Let's start here. What is Nowruz? It's the #Persian New Year! #Nowruz falls on the first day of Spring (March 20th) 1/3 
It's the largest celebration and the traditions extend for several weeks. More than 300M people celebrate #Norwuz - including select populations from #Afghanistan, #Iraq, #Albania, #Uzbekistan, #Azerbaijan, #India, #Kazakstan, #Pakistan, #Turkey & #Turkmenistan (among others) 2/3
The word "#Nowruz" translates to "New Day", as it marks a celebration of new beginnings. so it only made sense to name our beer NEW DAY IPA. That's it for now! If you got to this point, thanks for reading. Any questions, comment below! 3/3
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