Companies operating with high margins, may or may not provide the best results for an investor.
How? ⤵
A company may be earning Rs 5 lac on selling 1 car, and it is able to sell 10 cars in a year, bringing the net profits of Rs 50 Lac.
Another company, with the same capital structure, makes a profit of Rs 1 Lac/car (lower margin), but is able to sell 100 cars in one year, bringing the net profit to Rs 1 Cr.
Which company would you prefer to invest in? A company with higher margins? Or the company with higher turnover? Do the math.
If a company’s margins are high but ROCE is low, it means that despite high-profit margins, you, as an investor, could still be earning low!