Thread by @v_vashishta

How will companies move into the Metaverse? Most platform-based businesses are already there. Google, Amazon, and Facebook are all platform native companies so they have a clear lane into the Metaverse.
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#Metaverse #Strategy

Their businesses have always been digital-first and built on a platform with access to a business ecosystem or marketplace. Building an increasingly capable platform grew their accessible ecosystems.
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Platforms remove barriers to scale so a company like Amazon could disrupt and rapidly take market share from retail incumbents. Google and Facebook entered emerging, very small ecosystems-Google for search and Facebook for social.
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Their platforms grew those ecosystems, so they scaled their businesses and the customer base for their business. Platforms create data and that has been critical to their long term growth and monetization.
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As platforms scale, the amount of data created scales making advanced machine learning possible. As ecosystems scale, those platforms provide access for experimentation leading to more advanced machine learning applications.
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Gathering data, building models, running experiments, and continuously improving models becomes the platform's core. Models are monetized through the platform in two ways. Customers get access to products built on models through the platform.
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Partners gain access to the ecosystem through the platform and that creates new paths for monetization.

You can read more in a free post on Metaverse monetization strategies. vinvashishta.substack.com/p/into-central…
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