Thread by @LaurenGriewski

(1/5) I moved into the #Web3 #advertising industry a few months ago when I joined @PermissionIO 🚀

Coming from a #Facebook Ads background, I thought I'd share a few trends I'm observing that will change the #AdTech industry as a whole.

A thread 👇

(2/5) #DataOwnership. Users know their data is VALUABLE. With decentralized tech like #blockchain that support data autonomy, they will share in its value. This transfer of power's already happening, with progressive brands seeking ways to reward consumers for their data 🔥

(3/5) Consumer Data Platforms (#CDPs) We're moving away from 3rd-party data. With CDPs, marketers & advertisers can micro-focus on user experiences across the customer engagement cycle, utilizing 1st-party data, lowering reliance on #3rdparty brokers who've dominated the market.

(4/5) 2022 and Beyond = about the USER! #Web3 will bring brands and consumers together in a trusted, engaged relationship that respects the individual’s data. #AdTech that enables consumers to grant permission for data use & share in its value creation will outperform in Web3 🚀

(5/5) I am SO incredibly grateful to all the rockstars I get to work with on this new journey at @PermissionIO - from engineers who built the #Microsoft we know today, to thought leaders in data ownership and some of the earliest #NFT adopters out there!