Sorare is a leading free-to-play web3-based fantasy sports game.
Key features include partnerships with:
🔸Sports stars Serena Williams, Lionel Messi, Zinedine Zidane etc.
🔸New prominent sports leagues
🔸The number of partnered soccer clubs reached 250 by July
🔸Currently more than 10,000 athletes available as NFT cards
Current state:
🔸Sorare’s successful start was not enough to immunize them from the 2022 market crash
🔸Floor prices for their in-game assets dropping as much as 90% since January
The project has remained in the top ten traded NFT collections month after month the entire year based on:
🔸Sales volume
🔸Number of transactions 30 days
What makes the model Sustainable:
🔸The game eschews a complex token economy and centers around a simple NFT-based one.
Simply put,
🔸Sorare regularly sells new athlete NFT cards each month
🔸Gives back part of the proceeds as rewards in the game’s weekly tournaments.
The game has net-inflows, which is profitable for the business.
Plus,
🔸Players understand that not everyone can profit, and there’s potential future upside if Sorare ever decides to institute royalties or charge players for transaction fees.
Sorare’s first-party marketplace saw a total of 2M transactions as of March and the average number of transfers per user is just under 50
🔸Unique buyers increased 51% YoY
🔸Monthly average sales have remained relatively stable
Updates and improvements to the user experience
🔸The official Sorare app launched on both iOS and Android devices (hitting 500k downloads)
🔸Users can purchase in-game assets (NFTs) with fiat using payment processors such as Moonpay.
🔸Users skew toward more developed, higher income regions (versus the developing, lower income regions that most P2E games reach).
Furthermore,
🔸Marketplace updates, such as the new counteroffers and price history features, have made it easier for users to assess and trade assets,
Sorare has done a great job of empowering its community to build new features.
🔸New social features, such as private leagues and the “Play with Friends”
competitive leaderboards
🔸App retention admittedly doesn’t look great versus industry benchmarks
Way forward:
🔸Improve the user experience
🔸Abstract the complicated blockchain elements
🔸Maintain their competitive advantages
🔸Reach a wider (non-web3) audience
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