SBCCalliance Profile picture
Mar 10 7 tweets 4 min read
The power to create reality lies in the STORIES we tell.

With major media outlets increasingly controlled or unaccessible to many, it's more important than ever to take control of the narrative.

Here's why storytelling is essential for #SBCWorks:
a twitter thread 🧵
Non-professionals telling their personal stories.

#Digitalstorytelling videos give ordinary citizens the power to shape reality with their narratives.

Their charm is in their authenticity and originality: homemade videos are intentionally subjective.

Smartphones with cameras and social media platforms like #YouTube/ #Instagram have made it easier than ever to share your unique perspective with the world.

#Digitalstorytelling can be a powerful tool for:

• Commenting on public events from the viewpoint of ordinary people (citizen journalism);

• Mobilising support for social change (environmental issues, human rights, etc.);
- Gathering accounts and testimonials in connection with quality assessments;
- Reporting on or documenting the results of cooperation activities;
- Documenting group dynamics & promoting learning processes.
- sharing personal journeys of inspiration & motivation.

Unlock the power of social & behaviour change with

We've got insightful Twitter threads, case studies, and examples from the field. Follow us today to stay in-the-know.

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More from @SBCCalliance

Mar 1
A #mascot can "do wonders" in Social Behaviour Change Communication.

Lali - a fun, relatable mascot- was introduced by @NutritionIntl to bust the myths and misconceptions against the Double Fortified Salt (DFS) product.

A twitter thread 🧵
Lali character was designed collaboratively by community members during strategy development for promotion & adoption of Vanya Plus Double Fortified Salt (DFS) Project in #MadhyaPradesh.

This proved to be an effective mitigation strategy.
Lali proved to be an effective way of mitigating any doubts held about the product's value or effectiveness.

With her vibrant personality and cheerful disposition, she quickly became popular among users who felt connected with this lovable figure.

Read 6 tweets
Nov 3, 2022
"World’s largest vaccine drive has made one thing quite clear – that neither vaccines nor the end of this pandemic as a public health emergency will come about from infrastructure alone- Cynthia Mccaffrey, @UNICEFIndiaRep at #CSBC workshop for universities
A🧵 Image
“These are not material problems – they are equally social and behavioural change issues, and we can only move the needle through advocacy, timely and accurate messaging, and the promotion of #COVID-appropriate and lifesaving behaviours,’ Cynthia Mccaffrey, @UNICEFIndiaRep #CSBC Image
“To understand people better, we need behavioural assessments, social listening, human-centred design, choice architecture, social accountability mechanisms, participation in local governance, and programmes,” observed Cynthia Mccaffrey, @UNICEFIndiaRep at CSBC workshop #Delhi. Image
Read 8 tweets
Sep 21, 2022
Grandparents are among the best storytellers. Building on this “#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧵on the program utilizing services of volunteer village grandmothers 👵.
Under this initiation, Bapis (Grandmothers)👵 were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.
Baapi means Grandmother who connects with people on their personal goodwill, without the temptation of any monetary benefit. They are considered ideal people to be sought out not just by the pregnant woman but her family too, and thereby the community as a whole. #BehaviourChange
Read 8 tweets

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