Thread by @mdancho84

Want a unique way to open companies' eyes to #DataScience?

This #Marketing Analytics project will blow their minds. 🧵

#rstats

Start with a Problem Statement:

Every company has customers.

But the problem is most companies can’t figure out which customers to market to and when.

What mistake are they making?

They don't know who to target and when...

So they just blast everyone and the unsubscribes pile up.

Not a good ROI considering the average cost of a qualified lead on Facebook or LinkedIn is around $15.

When 1,000s unsubscribe that’s $15,000s of dollars.

Next give them the novel idea:

"Want to save some money and drive revenue from $100K to $1,000,000+ for a small company?

Then apply network analysis."

Why?

It turns out you can identify the influencers in your company's email database.

And when you know the leaders, you can market to them and their connections.

And offers suddenly become relevant.

More customers buy (Revenue increases)

And fewer people unsubscribe (costs become lower).

Why is this a good project?

Well, it actually led to a $3,000,000+ revenue stream for my business.

Want to learn how?

Attend my next Learning Lab.

I’ll show you the full marketing analysis with R.

👉Register Here: us02web.zoom.us/webinar/regist…