Read on Twitter
#LindaYaccarino, Twitter’s new CEO, has had decades of experience with the advertising industry and has a position at the @wef.
Billionaire @elonmusk, who has been running Twitter since he bought it last fall, said he is “excited” to welcome Yaccarino to the post, which she will take on in about 6 weeks. theepochtimes.com/elon-musk-anno…
Musk added that Yaccarino “will focus primarily on business operations” while he will “focus on product design & new technology.”
Yaccarino graduated from @penn_state in 1985. She lives in Sea Cliff, New York, with her husband, Claude Madrazo.
Yaccarino graduated from @penn_state in 1985. She lives in Sea Cliff, New York, with her husband, Claude Madrazo.
Extensive Advertising Background
@lindayacc, 60, has a wealth of relationships with top chief marketing officers and other advertising executives, which can potentially benefit #Twitter as it tries to reverse a plunge of billions of dollars in ad revenue since @elonmusk’s… twitter.com/i/web/status/1…
@lindayacc, 60, has a wealth of relationships with top chief marketing officers and other advertising executives, which can potentially benefit #Twitter as it tries to reverse a plunge of billions of dollars in ad revenue since @elonmusk’s… twitter.com/i/web/status/1…
1. NBC Universal
Yaccarino’s most recent post was chair of global advertising and partnerships at the Comcast-owned @NBCUniversal. She oversaw all market strategy and advertising revenue for NBCUniversal’s entire portfolio of broadcast, cable, and digital assets. The revenue… twitter.com/i/web/status/1…
Yaccarino’s most recent post was chair of global advertising and partnerships at the Comcast-owned @NBCUniversal. She oversaw all market strategy and advertising revenue for NBCUniversal’s entire portfolio of broadcast, cable, and digital assets. The revenue… twitter.com/i/web/status/1…
2. Turner Entertainment
Before joining NBCUniversal, Yaccarino was with Turner Broadcasting System for 15 years.
There, she held multiple roles, including executive vice president and chief operating officer across its advertising sales, marking, and acquisitions divisions,… twitter.com/i/web/status/1…
Before joining NBCUniversal, Yaccarino was with Turner Broadcasting System for 15 years.
There, she held multiple roles, including executive vice president and chief operating officer across its advertising sales, marking, and acquisitions divisions,… twitter.com/i/web/status/1…
World Economic Forum
In her LinkedIn profile, Yaccarino indicates she has been the @wef’s executive chair since January 2019. Specifically, she is the chairperson of the WEF’s Taskforce on the Future of Work. twitter.com/i/web/status/1…
In her LinkedIn profile, Yaccarino indicates she has been the @wef’s executive chair since January 2019. Specifically, she is the chairperson of the WEF’s Taskforce on the Future of Work. twitter.com/i/web/status/1…
She is also a member of the @wef’s Media, Entertainment, and Culture Industry Governors Steering Committee. According to the WEF website, the committee, made up of chief executives and chairs from partner organizations, “define the industry agenda and drive change” in media and… twitter.com/i/web/status/1…
Yaccarino’s profile says she is also “highly engaged” with the Value in Media initiative.
This @wef research project, in part, explores how different stakeholders in media—such as content creators, advertisers, marketing agencies, and consumers—each consume and promote media… twitter.com/i/web/status/1…
This @wef research project, in part, explores how different stakeholders in media—such as content creators, advertisers, marketing agencies, and consumers—each consume and promote media… twitter.com/i/web/status/1…
Work With US Government
Yaccarino was appointed in 2018 by then-President Trump to serve on his Council on Sports Fitness and Nutrition for 2 years.
Separately, as chair of the Ad Council in 2021 and 2022, Yaccarino has worked with the Biden @WhiteHouse and government agencies,… twitter.com/i/web/status/1…
Yaccarino was appointed in 2018 by then-President Trump to serve on his Council on Sports Fitness and Nutrition for 2 years.
Separately, as chair of the Ad Council in 2021 and 2022, Yaccarino has worked with the Biden @WhiteHouse and government agencies,… twitter.com/i/web/status/1…
Onstage Interview With Musk
Yaccarino interviewed @elonmusk on stage at an advertising conference in Miami last month, where she encouraged him to consider allowing advertisers to have an influence on the platform’s content.
“So you’ve got a massive platform, you have a vision… twitter.com/i/web/status/1…
Yaccarino interviewed @elonmusk on stage at an advertising conference in Miami last month, where she encouraged him to consider allowing advertisers to have an influence on the platform’s content.
“So you’ve got a massive platform, you have a vision… twitter.com/i/web/status/1…
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