The combination of App Bundle and Dynamic Delivery announced at #io18 represents a momunental change similar to what Flash provided
when utilities/games changed from a downloadable/shareware to a web-based 'instant acquisition/gratification' approach
when utilities/games changed from a downloadable/shareware to a web-based 'instant acquisition/gratification' approach
Developers who can unlearn old practices/tooling and think from the ground up on how their products can be rebuilt in a modular fashion will succeed the most in the future.
The entire user journey from acquisition via an 'advertisement' should be thought of as a series of playable experiences which can progressively lead users deeper and deeper into the content
I expect games to provide only small initial content so that users see as small a download as possible and as they progress, Dynamic Delivery
will bring more content 'just-in-time'. This will impact both App/Game Design and Testing
will bring more content 'just-in-time'. This will impact both App/Game Design and Testing
could become a browsing/instant consumption experience rather than a vending experience. Big props to @GooglePlayDev for their forward thinking
