Let’s talk about #contentmarketing.

We all know that content is king right? Have the right content and eventually you will be successful is something that I think a lot of people have taken to heart.

If you are a small to mid sized business owner the idea that you can just #create amazing content that will drive more customers to your #business right off the bat, Is a pipe dream. It is a very easy trap to fall into and one that can become a killer of time and profit. I tend to reference @garyvee a lot in my recent tweets as he is kind of a wiz with

With just over a month left in 2020, let’s talk about the #designtrends we expect to see in 2020. I’ve noticed, and this is usually the case, a larger focus on animation this last year. Flat, #material animation especially 2D characters. Also there has been an increased Social media focus on “lesson” #Instagram style posts with multiple screens. Hell I tried it myself to see how I would go about doing it. The good thing about these types of posts is that they actually do contain some good info, but I think the trend has hit its peak now.

Rant incoming.

Anyone can do #marketing.

This is a true statement. Anyone can do marketing. Other true statements.

Anyone can cook.
Anyone can draw.
Anyone can plumb a bathroom.

But would you rather spend the time learning to do it properly or pay someone who knows what they are doing so you can concentrate on what you know how to do best?

#marketing is a skill that a lot of people claim to have but few people actually master. Most of marketing is actually planning. I find more actual marketers are project managing campaigns than they are

Okay, this sets off another #branding related rant from me. Creating branding and identity systems is my bread and butter and I can understand why people would feel the need to make a #personalbrand in order to make themselves feel more marketable to customers and employers

https://twitter.com/josephpack_/status/1199882900545531905

but I think people who do this are making a mistake and concentrating on the wrong thing. I replies to this tweet in what basically sums up my philosophy towards personal branding. Do your work and your brand will build around you. If you spend too much time thinking about it

Okay, before I got to bed, I am going to throw out some words garnered from the book I am reading at the moment... and no not Hugh Johnson's Pocket Book of Wine 2019. The one that is about making #money via a #sidehustle by @chrisguillebeau 1. Everyone should have a #sidehustle. It is a way to make some extra money and can be useful as insurance in case you lose that ever important day job. Your side hustle doesn't have to be a main gig and should be started with a specific goal in mind.