Discover and read the best of Twitter Threads about #personalbrand

Most recents (6)

๐ŸŒŽ Social currency is the quantifiable impact of #WordOfMouth marketing

Yesterday I published a๐Ÿงต on how to build social capital

Today, I explain the 6 social behaviors that drive social currency (w/ examples)! ๐Ÿ‘‡
1. Utility:

The practical value gained from engaging with a brand.

Example: @ashnichrist's advice for @Twitch streamers is used by marketers like @TheJackForge for #PersonalBrand building Image
2. Information

Receiving or sharing valuable facts, data, etc.

Example: @wongmjane tweets about new Twitter features and their impact Image
Read 9 tweets
3 Tips to grow your personal brand on Twitter.
A thread ๐Ÿงต
1. Connect with meaningful people in your industry

Twitter is a great place to start, follow and interact with important profiles in your industry. Be sure that is people that can respond to you, so you won't be ignored.

Also follow the people they interact with.
2. Tell stories

You are not talking to robots, your audience have emotions, fears, motivations.
Try to connect with those emotions telling stories en every thing you say.

NO: Join now this new platform.
YES: Hi, I just launched my last project, let me know what you think.
Read 5 tweets
Hey, thanks, Emily.

Let's talk about paths of least resistance!
I made my name doing TV criticism. It's a good job. I get paid way too much money to watch stuff and say, "This is good, and this is bad!" And I think I'm pretty good at it, too.

It gives me INTENSE dysphoria, particularly when that's what people most know me for.
TV criticism was never the plan. It was just a thing that I was good at, and because of when I started my criticism career (2008-ish), it was a way for me to make enough money to live, because it was the height of the recap boom.
Read 14 tweets
Okay, this sets off another #branding related rant from me. Creating branding and identity systems is my bread and butter and I can understand why people would feel the need to make a #personalbrand in order to make themselves feel more marketable to customers and employers
but I think people who do this are making a mistake and concentrating on the wrong thing. I replies to this tweet in what basically sums up my philosophy towards personal branding. Do your work and your brand will build around you. If you spend too much time thinking about it
you won't actually get the work done that build real brand equity. For instance, look at really famous "personal brands" like #GaryVee or #grantcardone. They actually dont spent a lot of time talking about personal branding. They spend a lot of time talking about putting in the
Read 13 tweets

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

Read 41 tweets
How to build your platform and share your knowledge while overcoming imposter syndrome.

A guide for beginners to get started and overcome self-doubt & procrastination.

(Much needed #Thread)
Based on a true story

#personalbrand #SMB

Q.)I feel I should wait to build my platform because Iโ€™m โ€œstill a studentโ€ and not an expert. How do I overcome this?

A.)We are all on a journey of improvement. Documenting your journey as you learn delivers value & perspective to those who are getting started #PersonalBranding
Examples of content types on how to document your journey & delivering value.

โœ…How I completed a task
โœ…Lessons learned
โœ…How I failed. What I learned
โœ…Getting started guide
โœ…Frequently asked questions (FAQ)

Read 6 tweets

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