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I have a huge report from the Florida Auditor General regarding both Jacksonville Optima locations. This report is from 2024 and raises major red flags on why the state is not investigating @ByronDonalds & @ErikaDonalds for state education fraud.
"The cost of living crisis"
I'm completely annoyed by this phrase.
It sounds like it means something but doesn't. Of course we want things to be affordable. No one debates that.
But what are we willing to trade-off? And how can we lower costs? Those are the questions
I'm completely annoyed by this phrase.
It sounds like it means something but doesn't. Of course we want things to be affordable. No one debates that.
But what are we willing to trade-off? And how can we lower costs? Those are the questions
When politicians talk vaguely about "tackling the cost of living," they can justify almost any policy.
Price controls? Affordability. Subsidies? Affordability. More spending? Affordability.
It literally can mean anything. That's fine for politics but not for understanding.
Price controls? Affordability. Subsidies? Affordability. More spending? Affordability.
It literally can mean anything. That's fine for politics but not for understanding.
So let's think a bit. What actually makes something more affordable?
Only one thing: the real cost of providing it has to fall.
Only one thing: the real cost of providing it has to fall.
Most people struggle with thinking clearly.
We spend 12 years being told what to think — then get tossed into the real world unprepared.
Here are 9 mental models you should be teaching your kids ASAP:
We spend 12 years being told what to think — then get tossed into the real world unprepared.
Here are 9 mental models you should be teaching your kids ASAP:
1. Zeigarnik Effect
Your mind hates unfinished tasks.
When you don’t “close the loop,” your brain keeps burning energy in the background.
For better focus and progress, finish what you start — or intentionally leave a loop open to spark creativity.
Your mind hates unfinished tasks.
When you don’t “close the loop,” your brain keeps burning energy in the background.
For better focus and progress, finish what you start — or intentionally leave a loop open to spark creativity.
2. Sunk Cost Fallacy
Whether in business, betting, or relationships, we often stick with something just because we’ve already invested time, money, or emotion.
But past investment is not a good reason to keep going.
Cut losses early.
Whether in business, betting, or relationships, we often stick with something just because we’ve already invested time, money, or emotion.
But past investment is not a good reason to keep going.
Cut losses early.
If you ask any LLM, it will admit to you that it's a half useless coded piece of hype which crumbles under the slightest pressure
You can get to this outcome by showing an LLM a function which proves the limits of its own compute and complexity and then it will just admit that having a bigger brain and listening to media liars is not going to help it think harder
1. In Tennessee, public libraries have closed for a week to facilitate a Trump-inspired book purge
Tennessee's Secretary of State ordered most of the state's public librarians to remove children's books w/LGBTQ characters
popular.info/p/tennessee-pu…
Tennessee's Secretary of State ordered most of the state's public librarians to remove children's books w/LGBTQ characters
popular.info/p/tennessee-pu…
2. Hargett has cited Trump's executive order “Defending Women from Gender Ideology Extremism." Executive orders are not federal law and generally do not apply to state or local governments.
Tennessee libraries do receive some federal funding, but not for book purchases.
Tennessee libraries do receive some federal funding, but not for book purchases.
3. In the letters, Hargett singled out a children’s book called Fred Gets Dressed by Peter Brown. The book, which was written by a straight, cisgender man, does not feature any LGBTQ characters. It is based on a childhood experience of the author in which he tried on his mom's clothes.
1. EXCLUSIVE
Musk’s xAI has secretly built its AI supercomputer, Colossus, using Chinese transformers, leaving it vulnerable to espionage or sabotage
Colossus performs sensitive work for the U.S. military
oligarchwatch.substack.com/p/musks-ai-sup…
Musk’s xAI has secretly built its AI supercomputer, Colossus, using Chinese transformers, leaving it vulnerable to espionage or sabotage
Colossus performs sensitive work for the U.S. military
oligarchwatch.substack.com/p/musks-ai-sup…
2. For more exclusive reporting about the world's wealthiest and most powerful people, subscribe to Oligarch Watch.
It's free to sign up.
oligarchwatch.substack.com/subscribe
It's free to sign up.
oligarchwatch.substack.com/subscribe
3. An April report published by the security firm Gladstone AI noted that Chinese transformers "can be used as back-doors for sabotage operations. Indeed back-door electronics are known to have been installed in Chinese-made transformers.”
🛡️ Master Windows Server Hardening with Group Policy Security (GPO)
Want the full breakdown?
✉️Comment “PDF” for the complete guide.
Want the full breakdown?
✉️Comment “PDF” for the complete guide.
Windows Server remains the backbone of modern enterprise systems and securing it has never been more critical. One of the most powerful yet overlooked tools for building a hardened Windows environment is the Group Policy Object (GPO).
💡 Why GPO mastery matters:
🔹 Turns your Windows environment from exposed to “secure-by-default”
🔹 Delivers consistent, enforceable policies across servers and endpoints
🔹 Gives you precision control over authentication, permissions, and user actions
🔹 Turns your Windows environment from exposed to “secure-by-default”
🔹 Delivers consistent, enforceable policies across servers and endpoints
🔹 Gives you precision control over authentication, permissions, and user actions
I'm not trying to insult anybody here but...
Local businesses are still the absolute slowest to adapt to things that'll actually help them grow quickly.
In one specific case it is costing them 10s of thousands of dollars every month.
If you are ignoring the free traffic + sales you could be getting from ChatGPT and Google right now, you will be playing painful catch up in 2026 and 2027.
Here is how to fix that without hiring expensive outside help.
And if you want the private ChatGPT and Perplexity cheat codes we have been testing, just Follow + RT + Comment “2025 Local Guide.”
You must do all 3 for the DM.
Alright, let’s start at the top.
Google and AI engines both rank based on authority and entity trust.
They use different methods but the core signals overlap.
For local businesses that means:
PR and backlinks from locally trusted sites
Brand mentions that reinforce your entity
NAP and schema consistency across the entire web
Structured, crawlable, and up-to-date business information
Skip authority and you won't exist even for ZIP level searches.
A few proven local authority plays:
Partner with complementary local businesses for link swaps (there's room for creativity here; DM me/reply with your local biz if you need some tips)
Pitch seasonal tips or cost data to neighborhood blogs and news outlets
Submit to high trust local directories
Sponsor school or charity events to earn recap backlinks
Get featured in “Best of [City]” and local guides
These placements are especially important now because a fairly large analysis from Yext in 2025 showed that a lot of AI citations come from brand controlled or brand adjacent sources.
This means local publications, directories, and branded pages matter more than ever.
Want a shortcut?
SEO Stuff’s Gold Plan places links only on sites already surfacing in AI search results and that have proven authority.
Check out the case studies I posted this week if you're interested.
That said, authority alone is not enough.
Your Google Business Profile is now one of the strongest signals for AI and Google combined.
As of late 2025, ChatGPT and Gemini both pull GBP fields into their AI Overviews.
This is backed by research from BrightLocal which shows GBP URLs and business sites appear heavily in ChatGPT local answers.
GBP optimization checklist:
Complete every field
Upload at least 100 geo tagged photos
Post weekly updates
Add Q and A entries
Reply to every review with service and location terms
Maintain NAP consistency across directories
GBP is now a required foundation for visibility in Maps, AI Overviews, and local ChatGPT recommendations.
Next, build high quality service and location pages.
AI Overviews often surface location pages above the map pack.
To earn those placements you need structured, local, query aligned content.
Every ZIP and neighborhood page should include:
Embedded Google Map
Local job photos and staff images
Videos
FAQ block with exact match city questions
Internal links to main service and contact pages
FAQ schema on all pages
Fast mobile first layout
Think of each page as an AI friendly Answer Hub.
Now on to reviews.
Gemini and Perplexity now pull review text into local summaries.
Yext research also confirmed reviews are one of the most common brand controlled citation sources in AI answers.
Your move:
Request reviews through SMS and email as soon as service is completed
Show top reviews on your site and GBP
Reply using keywords and location
Target 150 or more reviews per location
More reviews create more machine readable mentions, which increases AI citation likelihood.
Next, we need to talk technical SEO.
Google and AI systems both rely on clean, structured, fast, and crawlable sites. Slow or broken sites lose both human users and AI engines.
Local technical checklist:
Core Web Vitals within thresholds
Lazy load images and convert to WebP or AVIF
Submit XML sitemap to Google and Bing
Remove broken links and fix redirect chains
Implement LocalBusiness, Service, Review, FAQ and Event schema
Allow AI crawlers
A technically sound site improves crawl efficiency for Google and improves confidence scoring for AI systems.
Now let’s talk content.
Google and ChatGPT both prioritize city specific, structured content with clear takeaways.
Create:
Hub pages like “Complete Guide to [Service] in [City]”
Subpages for each ZIP
Seasonal posts
Cost breakdown posts
Local problem posts
“How it works in your city” posts
Always include a TLDR or Key Takeaways section.
Perplexity often surfaces these word for word.
Next, drive branded search.
Branded search is now one of the strongest signals for both Google and AI systems.
Increasing branded search boosts entity trust.
Ways to lift branded search:
Post CTAs like “Search [Business Name] reviews on Google”
Share localized customer stories
Run retargeting with 5 star reviews
Offer city specific promotions
Even a small increase in branded search volume can significantly improve AI visibility.
Finally, track the right metrics.
Traffic means nothing if it does not turn into calls.
What to measure:
Branded search growth
GBP views, calls and directions
AI Overview and ChatGPT citation coverage
Review growth and keyword usage
Conversion rates on service pages
Off site brand mentions
These are the signals that correlate with AI citations and local bookings.
Mind you, most local businesses still:
Ignore GBP
Have under 50 reviews
Have trash technical SEO
Publish no city specific content
Which is why they are a non-factor in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Follow this roadmap and you will own visibility where customers are actually searching.
Want the done for you version?
Try the Gold Plan at SEO Stuff dot com and see why more than 80 percent of customers return for multiple purchases.
If you want the private ChatGPT and Perplexity cheat codes we have been testing, Follow + RT + Comment “2025 Local Guide.”
You must do all 3 for the DM.
Local businesses are still the absolute slowest to adapt to things that'll actually help them grow quickly.
In one specific case it is costing them 10s of thousands of dollars every month.
If you are ignoring the free traffic + sales you could be getting from ChatGPT and Google right now, you will be playing painful catch up in 2026 and 2027.
Here is how to fix that without hiring expensive outside help.
And if you want the private ChatGPT and Perplexity cheat codes we have been testing, just Follow + RT + Comment “2025 Local Guide.”
You must do all 3 for the DM.
Alright, let’s start at the top.
Google and AI engines both rank based on authority and entity trust.
They use different methods but the core signals overlap.
For local businesses that means:
PR and backlinks from locally trusted sites
Brand mentions that reinforce your entity
NAP and schema consistency across the entire web
Structured, crawlable, and up-to-date business information
Skip authority and you won't exist even for ZIP level searches.
A few proven local authority plays:
Partner with complementary local businesses for link swaps (there's room for creativity here; DM me/reply with your local biz if you need some tips)
Pitch seasonal tips or cost data to neighborhood blogs and news outlets
Submit to high trust local directories
Sponsor school or charity events to earn recap backlinks
Get featured in “Best of [City]” and local guides
These placements are especially important now because a fairly large analysis from Yext in 2025 showed that a lot of AI citations come from brand controlled or brand adjacent sources.
This means local publications, directories, and branded pages matter more than ever.
Want a shortcut?
SEO Stuff’s Gold Plan places links only on sites already surfacing in AI search results and that have proven authority.
Check out the case studies I posted this week if you're interested.
That said, authority alone is not enough.
Your Google Business Profile is now one of the strongest signals for AI and Google combined.
As of late 2025, ChatGPT and Gemini both pull GBP fields into their AI Overviews.
This is backed by research from BrightLocal which shows GBP URLs and business sites appear heavily in ChatGPT local answers.
GBP optimization checklist:
Complete every field
Upload at least 100 geo tagged photos
Post weekly updates
Add Q and A entries
Reply to every review with service and location terms
Maintain NAP consistency across directories
GBP is now a required foundation for visibility in Maps, AI Overviews, and local ChatGPT recommendations.
Next, build high quality service and location pages.
AI Overviews often surface location pages above the map pack.
To earn those placements you need structured, local, query aligned content.
Every ZIP and neighborhood page should include:
Embedded Google Map
Local job photos and staff images
Videos
FAQ block with exact match city questions
Internal links to main service and contact pages
FAQ schema on all pages
Fast mobile first layout
Think of each page as an AI friendly Answer Hub.
Now on to reviews.
Gemini and Perplexity now pull review text into local summaries.
Yext research also confirmed reviews are one of the most common brand controlled citation sources in AI answers.
Your move:
Request reviews through SMS and email as soon as service is completed
Show top reviews on your site and GBP
Reply using keywords and location
Target 150 or more reviews per location
More reviews create more machine readable mentions, which increases AI citation likelihood.
Next, we need to talk technical SEO.
Google and AI systems both rely on clean, structured, fast, and crawlable sites. Slow or broken sites lose both human users and AI engines.
Local technical checklist:
Core Web Vitals within thresholds
Lazy load images and convert to WebP or AVIF
Submit XML sitemap to Google and Bing
Remove broken links and fix redirect chains
Implement LocalBusiness, Service, Review, FAQ and Event schema
Allow AI crawlers
A technically sound site improves crawl efficiency for Google and improves confidence scoring for AI systems.
Now let’s talk content.
Google and ChatGPT both prioritize city specific, structured content with clear takeaways.
Create:
Hub pages like “Complete Guide to [Service] in [City]”
Subpages for each ZIP
Seasonal posts
Cost breakdown posts
Local problem posts
“How it works in your city” posts
Always include a TLDR or Key Takeaways section.
Perplexity often surfaces these word for word.
Next, drive branded search.
Branded search is now one of the strongest signals for both Google and AI systems.
Increasing branded search boosts entity trust.
Ways to lift branded search:
Post CTAs like “Search [Business Name] reviews on Google”
Share localized customer stories
Run retargeting with 5 star reviews
Offer city specific promotions
Even a small increase in branded search volume can significantly improve AI visibility.
Finally, track the right metrics.
Traffic means nothing if it does not turn into calls.
What to measure:
Branded search growth
GBP views, calls and directions
AI Overview and ChatGPT citation coverage
Review growth and keyword usage
Conversion rates on service pages
Off site brand mentions
These are the signals that correlate with AI citations and local bookings.
Mind you, most local businesses still:
Ignore GBP
Have under 50 reviews
Have trash technical SEO
Publish no city specific content
Which is why they are a non-factor in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Follow this roadmap and you will own visibility where customers are actually searching.
Want the done for you version?
Try the Gold Plan at SEO Stuff dot com and see why more than 80 percent of customers return for multiple purchases.
If you want the private ChatGPT and Perplexity cheat codes we have been testing, Follow + RT + Comment “2025 Local Guide.”
You must do all 3 for the DM.
A law firm in a *very* competitive niche, has seen search traffic grow by 200%, ChatGPT visibility grow by 600%, Perplexity visibility grow by 500% and Gemini visibility grow by 100%.
Steal their formula:
Steal their formula:
Turn ChatGPT + Google into your top sales channels with SEO Stuff: seo-stuff.com
The most abused and misunderstood drug in the world:
Caffeine.
It can either ruin your life or make it much better.
Here’s how it works and how to use it properly (backed by science):
Caffeine.
It can either ruin your life or make it much better.
Here’s how it works and how to use it properly (backed by science):
About 85% of American adults consume caffeine every day.
The average daily intake is about 200 mg.
The most common source of caffeine is coffee.
The average daily intake is about 200 mg.
The most common source of caffeine is coffee.
Caffeine is moderately addictive compared to other drugs.
• 80% of adults consume caffeine daily
• 35% show dependence symptoms
• 15% have significant dependence
Here’s how it compares to other drugs:
• 80% of adults consume caffeine daily
• 35% show dependence symptoms
• 15% have significant dependence
Here’s how it compares to other drugs:
US investigators solve 8-year-old double murder of Indian mother & son through DNA from suspect's laptop. Nazeer Hameed charged after years of refusing DNA samples. This case exemplifies investigative persistence & scientific rigor. 1/9
ndtv.com/world-news/201…
ndtv.com/world-news/201…
The victim, Sasikala Narra (38) from Vijayawada & her 6-year-old son Anish, were brutally murdered in New Jersey in 2017. The suspect, a colleague of the victim's husband, fled to India immediately after. But justice has a long memory. 2/9
Key breakthrough: When Hameed refused DNA samples repeatedly, US investigators obtained court order to seize his company laptop. DNA extracted from it matched blood at crime scene. Locard's principle proven again: "Every contact leaves a trace." 3/9
We’ve written an update on $ACMR, available at . The story has only gotten better since January, with ACMS up 50%+ in China and China’s semi capex growth being supercharged by the country’s own AI spending wave. 1/7kerr.co/acmr-2
$ACMR trades at a 72% discount to the value of its stake in ACMS, and at 16x ’26 P/E, a meagre multiple relative to the company’s massive growth opportunity. 2/7
Chinese fabs continue to shift to domestically produced equipment as fast as possible, with the WFE localization rate expected to almost triple from 16% in 2024 to 42% in 2027. 3/7
When 9/11 happened and the Bush Administration shut down the EPA's testing of the air around the site I thought to myself "That's rotten. That is being done so that all the asbestos and the carcinogens from the burning wire insulation is not detected - to minimize the payouts."
Little did I know that the true purpose was to conceal the nano-thermite explosives that were used to demolish the 3 buildings.
Because there was molten iron visible pouring out of the South Tower before its collapse, some knowledgeable people knew that thermate, or nano-thermite
Because there was molten iron visible pouring out of the South Tower before its collapse, some knowledgeable people knew that thermate, or nano-thermite
was used as the explosive. They then made sure to collect samples of dust from the site.
The dust from the rubble contained tiny iron spheroids, which is the expected result of a thermate reaction. (another is white smoke during combustion, which is visible at the end of the
The dust from the rubble contained tiny iron spheroids, which is the expected result of a thermate reaction. (another is white smoke during combustion, which is visible at the end of the
