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‘Technological inevitability does not exist. Surveillance capitalism is not technology: it is a logic that imbues technology and commands it into action’ [in chapter 1, can’t wait to read the rest of the book]
‘If the digital future is to be our home, then it is we who must make it so. We will need to know. We will need to decide. We will need to know who decides. This is our fight for a human future’ [chapter 2 of The Age of Surveillance Capitalism] 
‘Google is to surveillance capitalism what the Ford Motor Company and General Motors were to mass-production-based managerial capitalism (...) Surveillance capitalism (...) was intentionally constructed at a moment in history’ [chapter 3 of The Age of Surveillance Capitalism]
‘Human experience is subjugated to surveillance capitalism’s market mechanisms and reborn as “behavior.” These behaviors are rendered into data, ready ro take their place in a numberless queue that feeds the machines’ [chapter 4 of The Age of Surveillance Capitalism]
‘The siren song of surveillance revenues: The unprecedented successes of Google, Facebook and then Microsoft exerted a palpable magnetism on the global economy (...) Among the first in the second wave were telecom and cable companies’ [ch. 5 of The Age of Surveillance Capitalism]
‘In the absence of a clear-minded appreciation of this new logic of accumulation, every attempt at understanding predicting, regulating, or prohibiting the activities of surveillance capitalists will fall short’ [Chapter 6 of ‘The Age of Surveillance Capitalism’]
‘The “Internet of things” is all push, not pull (...) You can say “exponential” and “inevitable” as much as you want. The bottom line is that the Valley has decided that this has to be the next big thing so that firms here can grow’ [ch. 7 of The Age of Surveillance Capitalism’]
‘On the one hand, they stress that customers can opt in to data sharing. On the other hand, customers who refuse to opt in face limited product functionality and data security (...) “Bend the knee or we degrade your purchase”’ [chapter 8 of ‘The Age of Surveillance Capitalism’]
‘The machine invasion of human depth is prosecuted under the banner of “personalization”, a slogan that betrays the zest and cynicism brought to the grimy challenge of exploiting second-modernity needs and insecurities for outsize gain’ [ch 9 of The Age of Suveillance Capitalism]
‘In this future we are exiles from our own behavior, denied access or control over knowledge derived from our experience. Knowledge, authority and power rest with surveillance capital, for which we are merely “human natural resources”’ [ch. 10 The Age of Surveillance Capitalism]
‘We need laws that reject the fundamental legitimacy of surveillance capitalism’s declarations and interrupt its most basic operations, including the illegitimate rendition of human experience as behavioral data...’ [chapter 11 of ‘The Age of Surveillance Capitalism’]
‘Inevitablist ideology works to equate surveillance capitalism and its instrumentarian power with nature: not a human construction but something more like a river or a glacier, a thing that can only be joined or endured’ [chapters 12 + 13 of ‘The Age of Surveillance Capitalism’]
‘They aim to fashion a new society that emulates machine learning in much the same way that industrial society was patterned on the disciplines amd methods of factory production (...) instrumentarian power replaces social trust’ [ch. 14 of ‘The Age of Surveillance Capitalism’]
‘Self-determination and autonomous moral judgment, generally regarded as the bulwark of civilization, are recast as a threat to collective well-being. Social pressure (...) is elevated to the highest good’ [chapter 15 of ‘The Age of Surveillance Capitalism’]
‘Our children endeavor to come of age in a hive that is owned and operated by the applied utopianists of surveillance capitalism and is continuously monitored and shaped by the gathering force of instrumentarian power’ [chapter 16 of ‘The Age of Surveillance Capitalism’ (ASC)]
‘Individuals each wrestling with the myriad complexities of their own data protection will be no match for surveillance capitalism’s staggering asymmetries of knowledge and power ...) The individual alone cannot bear the burden of this fight at the new frontier’ [ch. 17 of ASC]
‘The Berlin wall fell for many reasons but above all it was because the people of East Berlin said “No more!” We too can be the authors of many “great and beautiful” new facts that reclaim the digital future as humanity’s home. No more! Let this be our declaration’ [ch 18 ASC/end
