, 3 tweets, 2 min read Read on Twitter
The tweet below got me thinking: what are examples of intangible assets that are valuable but hard to factor into valuations? A few to start:

- strong social media skills (@Austen, @wendys)
- proprietary data (Google)
- moonshots & high risk/reward experiments (Google)

Others?
To elaborate on a few of these:
#1 -- Lambda recently raised $. Let's say it was a $100m valuation. I bet VCs didn't say "based on metrics the valuation should've been $95m, but @Austen is great on Twitter, so that bumps it up to $100m." But the tweets have clear value/ROI.
#3 -- A few years ago, Google started doing tons of valuable moonshots: self-driving cars, Google Fiber, Google Loon, etc. One could argue each of these is "$500b+ market cap potential * several percent chance of success." My hypothesis is the stock market doesn't price this in.
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