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I endorse these notes as a 10+ time MicroConf attendee and *also* think they’re essentially the right playbook for getting value of of most conferences (assuming you’re not there in a corporate leadgen capacity; different playbook for that).
In particular, the very non-obvious things about conferences is that they function like Twitter: a tuning fork ringing out in mindspace, causing likeminded individuals to vibrate and gather.
The reason to go to MicroConf is to meet the people that would go to MicroConf.
The reason to go to MicroConf is to meet the people that would go to MicroConf.
“Who are the people that go to MicroConf?”
A pretty diverse bunch, but suffice it to say that it’s technically savvy sharp operators in mostly SaaS or Internet-distributed education who overwhelmingly are outside of Silicon Valley’s orbit.
A pretty diverse bunch, but suffice it to say that it’s technically savvy sharp operators in mostly SaaS or Internet-distributed education who overwhelmingly are outside of Silicon Valley’s orbit.
It is the most likely conference to have back-to-back conversations on MRR growth, the family part of family business, financing and exit options for software entrepreneurs, and unreasonably effective use of email.
It is also the only conference you’ll ever go to where folks will happily pull up their dashboards on a laptop and show you to demonstrate what happened to growth when they got serious about sales process.
Very interesting thing about watching the MicroConf crowd for a decade: a lot of us are on second/third/etc acts and many folks are well into dealing with “challenges of success” not just challenges getting started. (One reason it split into two overlapping events.)
