, 8 tweets, 3 min read Read on Twitter
X : Is the press release process part of your doctrine?
Me : No. In my doctrine, there is a focus on user needs but the doctrine (i.e. principles) are universally useful ...
... the press release process is part of gameplay because it's context specific.
X : Are you saying it's not useful to everyone?
Me : Correct. It's a particular type of gameplay used to manipulate a space in a specific way.
X : Please explain ...
Me : Sure. Everything evolves through supply and demand competition. As it does so, it goes through many chasms and adoption curves. There of those chasms (when it changes state) are particularly large ... we call them inertia barriers ...
... they are caused by pre-existing capital (in terms of activities, practices, data and knowledge) ...
... which leads to the different cycles (peace, war and wonder) and related org structure (pioneers, settler, town planners) and gameplay (innovate, leverage, commoditise) ..
... the press release process forces people to focus on the industrialisation part of the cycle i.e. you can't write a press release for the uncharted you don't know what's there ...
... and this is exactly what you want to do if you're entire play is based upon moving up a stack of industrialised components getting everyone else to act as the sensing engine - the whole ILC play, written about in 2005.
Of course, if your entire play is building the genuinely novel and new (i.e. genesis) then the press release process won't work at all. Hence it's context specific, part of gameplay and not part of doctrine.
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