The getting paid back part of fintech lending is tricky. People get that. What they don't tend to understand is how much it costs to acquire a customer.
What is average customer acquisition cost for a $3k consumer loan?
What is average CAC for air miles credit cards?
What do airlines get paid if you sign up via the application handed out on a plane?
"From this chart, we have determined that the average lifetime value of the fifty thousand customers in this segment is only $28.76 in the first twelve months, rising to $202.81 in the third year." dbmarketing.com/articles/Art12…