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25iQuiz:

The getting paid back part of fintech lending is tricky. People get that. What they don't tend to understand is how much it costs to acquire a customer.

What is average customer acquisition cost for a $3k consumer loan?

What is average CAC for air miles credit cards?
"It costs a bank about $250 to acquire new credit card customers, with about $100 going to buying airline miles and the rest covering marketing/ operational expenses." google.com/amp/s/www.forb…

What do airlines get paid if you sign up via the application handed out on a plane?
Does this lifetime value calculation look right to you?

"From this chart, we have determined that the average lifetime value of the fifty thousand customers in this segment is only $28.76 in the first twelve months, rising to $202.81 in the third year." dbmarketing.com/articles/Art12…
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