Companies may have some altruistic concern but they would also like every woman to spend more on their products
In discussion people have said "oh but those are only the cheap own brand products, they are nasty" etc...
So average is being rebranded as 'poverty' 🙄
Or are do most parents support their daughters thru puberty, because thats a normal thing for parents to do?
I'd like to see the evidence, and not just from corporate sponsored surveys