I know it’s early but I have to tell you this story.
My former boss who taught me how to market products was almost a perfectionist. She annoyed me greatly by how she would wait for months to get a deal even though we had options to do less and still make some change.
My former boss who taught me how to market products was almost a perfectionist. She annoyed me greatly by how she would wait for months to get a deal even though we had options to do less and still make some change.
She would tell me, “We have to focus Ife. The type of clients we want will get us the kind of clients we never thought we could get.”
Sigh.
She would make us research and negotiate contracts for months on one deal. She wanted Shell, she would get Shell.
Sigh.
She would make us research and negotiate contracts for months on one deal. She wanted Shell, she would get Shell.
What she did? She made the quality of her marketing and her product acceptable to Shell which meant it was acceptable to EVERYONE.
She refused to worry about competition even when they seemed to have gone further than her in business. She “looked like” she wasn’t under pressure
She refused to worry about competition even when they seemed to have gone further than her in business. She “looked like” she wasn’t under pressure
But she was.
She would call me at 2am to run things by me, I would listen and give my opinions.The next day, she’d change her mind saying, “not good enough Ife, we can do better.” Then the research would continue for the best that we could possibly get.
She’s a billionaire now.
She would call me at 2am to run things by me, I would listen and give my opinions.The next day, she’d change her mind saying, “not good enough Ife, we can do better.” Then the research would continue for the best that we could possibly get.
She’s a billionaire now.
People in her industry have come to respect her for her tenacity and her “don’t rush me” attitude.
She, who worked for months to get a deal soon became overwhelmed with options, as the level of her clientele climbed higher.
She gained clients’ trust and at a point,
She, who worked for months to get a deal soon became overwhelmed with options, as the level of her clientele climbed higher.
She gained clients’ trust and at a point,
got contracts without bidding.
I woke up today hearing her voice in my head.
“Not good enough Ife, we can do better.”
#DANG
I woke up today hearing her voice in my head.
“Not good enough Ife, we can do better.”
#DANG
