“Working Backwards” is Amazon's brilliant approach to product development.
We took this approach and applied it to product onboarding, the make or break phase of any product.
I’m sharing 3 core concepts of the onboarding, all qualitative in nature.
@TweetSamG
#PLG
We took this approach and applied it to product onboarding, the make or break phase of any product.
I’m sharing 3 core concepts of the onboarding, all qualitative in nature.
@TweetSamG
#PLG
1. Parts
Parts are the knobs and settings on the TV or Radio device.
You know what they do when you touch them.
They are hard to design but even harder to name.
This is where most amount of iteration in product design happens in early days, and is worth the effort.
Parts are the knobs and settings on the TV or Radio device.
You know what they do when you touch them.
They are hard to design but even harder to name.
This is where most amount of iteration in product design happens in early days, and is worth the effort.
2. Sequence
Products automate jobs to be done for the user. Many impose a sequence of operation or sub-tasks to complete the job.
This sequence is never the same as user did outside your product or before your product.
Sequencing operation of the parts when good design helps.
Products automate jobs to be done for the user. Many impose a sequence of operation or sub-tasks to complete the job.
This sequence is never the same as user did outside your product or before your product.
Sequencing operation of the parts when good design helps.
3. Intermittent’s
Every interaction in a product could be
a Wow or an Intermittent.
It is the feedback that:
- frustrates the user when an action fails but the user can’t debug with confidence Or
- fools the user when a job gets done but the user can’t predict why it got done.
Every interaction in a product could be
a Wow or an Intermittent.
It is the feedback that:
- frustrates the user when an action fails but the user can’t debug with confidence Or
- fools the user when a job gets done but the user can’t predict why it got done.
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