Thread by @caswapnilkabra

A short thread on 'How @TimesInternet is becoming the powerhouse of startups in India'.

The same was also covered by me here, instagram.com/p/CGMWMzvFXOX/…

#startups #investing

1. Guess the top streaming app of 2019? (1-1 to 1-3)

1-1
It is neither @NetflixIndia nor @DisneyPlusHS. No, it is also not @PrimeVideoIN.

1-2
You may be surprised to learn it is @MXPlayer which tops the chart when it comes to top streaming app.

1-3
It ended 2019 with 280 million monthly active users. And this number is huge by any metric. In 2018, Times Internet acquired MX player for a whopping Rs.1000 crores.

2. What is the most searched word for checking cricket scores? (2-1 to 2-3)

2-1
India is a cricket crazy country. Well, Indians even during their office hours manage to take a sneak peek at the cricket score.

2-2
And ‘Cricket’ is not the most searched term on Google, it is in fact @cricbuzz!

2-3
Yes, Indians prefer checking cricket scores on Cricbuzz and in November 2014, Times Internet acquired a major stake in Cricbuzz for an undisclosed sum.

3. All ‘Game’ for more startups (3-1 to 3-3)

3-1
We all know who is sponsoring this year’s IPL, don’t we? It is @Dream11. A startup which was not in existence few years back.

3-2
And can you guess who its rival company is when it comes to fantasy cricket? Well, it is @PlayMPL.

3-3
In 2019, Times Internet invested Rs.250 crores in MPL. MPL has 4 crore users with more than 40 games.

4. The ecosystem of Times Internet (4-1 to 4-3)

4-1
With investments in so many startups, Times Internet has created a great ecosystem to work things out in its favor.

4-2
Imagine yourself checking out score on @cricbuzz and Cricbuzz shows you an ad of @MXPlayer. You jump to MX player and watch few videos which also shows you ad of @magicbricks or an app like @dineout_india.

4-3
These are again investments of Times Internet. Not just this, it owns two media powerhouses too : @timesofindia and @EconomicTimes. These again helps them in walking the user through their ecosystem. Also imagine the amazing publicity through these giants!

5. Competing @GoogleAds (5-1 to 5-3)

5-1
You all must be aware of @GoogleAds. If a businessman wants to market his product online, he uses Google ads to target his audience. Google generates huge revenue by these ads.

5-2
Times Internet invested Rs.670 crores in marketing technology partner ‘Colombia’. This will now enable Times Internet to run ads just like Google and earn out of it.

5-3
The idea is to attract users, show them ads which will attract more business to showcase ads and that are how it will oil the cycle.

6. I'll just keep it short this time. Thanks for reading. The End.