1/ While you were watching elections, #Tesla silently hasn't shipped more cars to Europe🇪🇺. 4 ships have departed so far (from SFO and SHA combined), which is, surprisingly, only slightly delayed vs 19Q4.
$TSLA $TSLAQ
2/ There have been 8 ships to Europe in 19Q4. I don't see a reason why they couldn't send 4 more (or even more) this time, but there are no indications for that. 3 are more likely.
However, after 19Q3, "supply-constrained" Tesla started Q4 with 6.2k+ cars in inventory in Europe.
3/ That helped them deliver a record 30k+ M3's in 19Q4. With an estimated ~1.350 cars in inventory going into 20Q4, even 8 ships aren't enough to match 19Q4.
It remains a question why they don't send more ships. Supply should be ample. I dare to ask: demand?
4/ Remember: close to 10k/wk could be made in Fremont, 3 ships (~10.7k cars) have been sent to Europe vs 5 in 19Q4. Shanghai can make 5k/wk, 7 will have been sent by next week and no word about a 3rd ship (and 7-7.5k LHD SR+ are in line with ~26-32k M3's in Q4 in EU).
5/ I've penciled in 30k M3's in Europe in Q4 2 months ago. I currently see this as an unlikely upper bound.
Again, production shouldn't be a constraint. With 20k+ inventory, 50+25=75k capacity QTD, even 40-50k to Europe shouldn't have been a problem. Unless there is a problem.
6/ Yes, sure, Europeans are waiting for Berlin-built M3s, for which the deadline has been pushed back to late 2021. Despite leasing very strong in Europe (company cars, tax and financing reasons, latter also for private buyers in many countries). Blah-blah.
7/ A few are waiting for the updated SR+ indeed (heat pump, chrome delete), coming in Q1 only. I don't think most follow these developments and bc of ending leases, I don't think this is material as SR+ is anyway ~25% of EU demand. Maybe 1-2k, generously.
8/ In and after 19Q4, I've estimated European run-rate demand for the M3 to be 16-18k/Q, all the rest coming from pent-up demand in 2019. Now that the European BEV market has grown by 100%+ since, and with the price cuts, I'm estimating it to be ~19-21k/Q with Q4 being stronger.
9/ But that is trending down now with competition having arrived and Model 3 aging. Without price cuts, Q1 will be difficult. But let's focus on Q4 first.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
2/ FCA has bought all the credits from Tesla. Tesla couldn't have invited Honda to the pool alone.
Either FCA sells the excess credits that it committed itself to buy from Tesla to Honda, because it is now obvious that they don't need that many due to COVID, 500e and PSA next yr
3/ Or FCA agreed that Tesla and Honda cut a deal, but they get a pass on some of their obligations.
This could be marginally bullish for Tesla if they could sell these credits at a higher price, but I don't think that to be the case.
♣Very slow shipping (2 ships QTD vs 4 in 19Q4)
♦️NO: ID.3 sells more in 6 wks than #Tesla 3SX combined in whole 2020
♠MIC SR+ to replace MiUS in EU
♥Strong German demand seen
2/ @jaberwock2 estimated 60k cars to be needed for FCA to offset emissions this year. My guess is much lower (pre-COVID). They were working on the RNO deal at the time they signed the TSLA one, so they mustn't have signed anything definite for 2021 and beyond.
3/ FCA is making the new 500e's for around €20k (ex allocated fixed costs). If they gave a free 500e with every petrol 500 for the first 60k buyers, they'd be almost at half the cost.
1/ VW started to deliver ID.3 in Norway (and most other markets) exactly a month ago. Misses outdoing full year Model 3 deliveries by a full day (less than 100 units). Sad.
2/ #Tesla M3 won't be in the top 5 in Norway *this full year*.
Not leading the Dutch chart.
In fact, besides the UK, Sweden, Switzerland, Austria, Denmark and Iceland (and maybe Luxembourg), Tesla doesn't lead anywhere in Europe. Even this list will shrink in Q4.
$TSLA $TSLAQ
3/ In Europe, it's over for Tesla.
Bulls will say it's Giga Berlin. But it was COVID, the NL surge, Raven for the Model S, you name it. There are always excuses. Berlin won't change the trend long term unless Tesla cuts prices heavily.
1/ $TSLA sold 11,329 MIC in China🇨🇳 in Sep, bringing quarterly totals to 33,891. This compares to 29,953 in Q2, a growth of 9.6%, while production grew 13.3% and unsold inventory doubled.
The Chinese NEV market grew 67.7% YoY in Sep.
A thread.
$TSLA $TSLAQ
2/ With this, geo breakdown looks as follows. Overall growth is again driven by China, but Tesla could eke out some growth ex-China too.
3/ However, all that ex-China growth came from Model Y. Without Model Y, ex-China Tesla shrunk by 19.9%
1/ #Tesla bulls are cheering the 10th Chinese price cut this year, celebrating the "passing on cost savings to customers". Let's assume it's Musk's good heart the reason for the cuts, not #nodemand at current price levels*.
4/ Now imagine if
a) price cuts are bigger than "efficiency gains", eating into the eterna 23% gross margin. If only 3% of the price cut eats into this, that's a 13% GM reduction.
b) relative margins stay at the eternal 23%, what do absolute margins do?