Thread by @iamnickyates

Do you have a course that isn't selling?

Or a digital product of any kind?

Here's the trick with most things, I recently discussed this idea with @Nappyb0yy as well as a client of mine who is wanting to get more signups on his podcast...

Solution: Build more value

In order to make your course value go up, you must add extra bonuses and products to it

Everyone has a course

How does yours stand out?

Here's an example for you...

Let's say you have a fitness course that focuses on increasing the big 3 lifts: squat, bench, dead

Right now your current course looks like this:

- 12 week program
- Nutrition guide

That's the whole thing, total value: $97

Now, let's inject some steroids into this...

You must add in numerous things to increase the perceived value of this product, then you can charge more

Here's some ideas...

Physical products:

- Workout log journal
- Nutrition journal
- T shirt
- Branded towel
- Wrist straps
- Related book
- Small trinket (motivational, like a keychain barbell)
- Hat

All are cheap for you, but add value to the customer

Next...

Audio/video products:

- Exclusive interviews with top fitness professionals
- Daily motivational audio clips
- Audiobooks
- 1 hour, live, group phone call per week
- Private FB group
- Private Telegram group
- Unlimited email access to you

Next, the value stack

Now let's build our offer from this

- 12 week program: $50
- Nutrition guide: $47
- Workout log: $20
- Nutrition log: $20
- Wrist straps: $30
- 15 exclusive interviews: $97
- Private FB group: $47
- 1 hour call per week: $97

Total value: Over $400

Now we have a huge valuable offer

Over $400 worth of stuff

For $97

This separates your offer, they can't get this value anywhere else, it's exclusive to you

And do you want to know one of the best places to utilize this?

Affiliate marketing

You don't even need your own product to do this

All you have to do is gather bonuses

Russell Brunson is the master at this, go look at his value stacks

It's typically cheap little things like interviews he uses over and over

Stacking together

With affiliate marketing, everyone is typically selling the same shit

You see it in our corner a lot

Same guys selling the same course

Then they throw in a little bonus like a 1 hour call

Boring...

But if they created an offer stack like this, they'd crush the others selling this course

Word would get around that so and so has this entire bundle of stuff with the course

"Go buy it from him, not so and so"

See how that works?

So, go look at your current offering and start finding things you can add to it to create more value

Make sure to mix physical and digital stuff, that way the perceived value is much higher

Give this a RT to help the struggling mortal course sellers all across Twitterdom

https://mobile.twitter.com/iamnickyates/status/1101882682059968512