Thread by @cspotweet

Dr. Hinshaw says the new COVID commercials are aimed at those under 40 and others who haven't' gotten the message about the seriousness of COVID.

#yeg #yyc #ableg #covid19ab

Hinshaw says the spots were shot last month under strict protocols.

Cast and crew followed protocols, including screening, off-camera masking and distancing at all times when the camera was not rolling.

#yeg #yyc #ableg #covid19ab #covidloves

Hinshaw says they used humour because he situation is serious, and they need to use all communication tools to reach all Albertans to understand the seriousness.

#yeg #yyc #ableg #covid19ab

Hinshaw said they looked at all options on how to reach to those aged 20-39.

Says they have lower risk but can still spread.

She says those people may have tuned out the more serious messaging, so they're using humour.

#yeg #yyc #ableg #covid19ab

Hinshaw says they looked at ways to allow Xmas gatherings -like quarantines before gatherings.

But says the case #s here are too high and timeline too short.

Adds that not everyone would follow same quarantine rules.

Hinshaw anticipates contact tracing will be up to capacity by the end of the month.

But needs Albertans to follow public health restrictions to keep case numbers low to make sure system isn't further overwhelmed.

How safe is it to host the World Juniors in #yeg?

Hinshaw points to NHL bubble success, says WJC protocols are modeled after those.

Says they are making sure any arriving teams aren't a risk to general public.