π΅οΈββοΈHow to analyze your competitors like Sherlock Holmes?
Still using statistics from research papers? C'mon, let's bring LIVE #data to the party!
Mindset shift! You're not really in competition. From the customer's point of view, they're "alternatives". (kudos Brian Balfour)
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Does it sound scary?
The idea of knowing alternatives can help you provide a better perspective.
The 2 principles I use to gather insights from "alternatives", such as website traffic, social media feed, content strategy, newsletter frequency, ad creatives, winning keywords
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1/ Compare one company with another
e.g. Identify the gap between Airbnb and Expedia, research their customer's preferred channels
2/ Choose a product vertical and go deeper
e.g. Understand the landscape of productivity SaaS, its marketing strategies, and content frequency