Every brand marketer, agency leader, ECD needs to read this and learn from it. '“90% of women say in surveys they don’t consider advertising relevant to them, which isn't surprising when it’s made by a male-dominated industry,“ says Cindy Gallop.' @TheDrum thedrum.com/news/2021/03/1…
Women are the target for advertising, because we are the primary purchasers. “Brand marketers must mandate that any agency pitching for, appointed to and working on their business, must have gender-equal leadership,” insists Gallop' @flaming_meaux @thedrum thedrum.com/news/2021/03/1…
'At every point in the creative, production & distribution process, Gallop argues agencies should be gender-equal...if agencies have a diverse workforce w strong female leadership, you wouldn’t need to rely on regulations, says @BiGuimaraess @mischief_usa' thedrum.com/news/2021/03/1…
”Agencies have to think differently to hire differently,” advises @vickimaguire137. ”Women are more attuned to the kind of every day, even accidental, sexism that men are likely to miss because they experience it every bloody day of their lives." @thedrum thedrum.com/news/2021/03/1…
'Women will call bullshit on your sexist ad before it even makes it out of the first creative review – if they're empowered to do so. As long as inequality exists in the boardroom, it'll continue to seep into your comms.” @vickimaguire137 @flaming_meaux thedrum.com/news/2021/03/1…
'Objects of the male gaze, depictions of women have long been the product of male fantasy. But as Gallop explains, “women are reclaiming their non-sexuality,” pointing to the breastfeeding work of @fridamom1 @mekanism.' @flaming_meaux @thedrum thedrum.com/news/2021/03/1…
“Every woman responded to the @fridamom1 ad, because it reflected women’s true, lived experience, showing breasts in a non-sexual and specific to women context,” Gallop says. “As you would expect, everyone responsible for that ad at @Mekanism was female.” thedrum.com/news/2021/03/1…
'@saysTanjaG @essity @AMV_BBDO @KetchumPR are taking something the male-dominated ad industry has refused to deal with while sexualizing & objectifying women, and empathizing with & reflecting women’s lived experience, to powerful effect,“ Gallop explains' thedrum.com/news/2021/03/1…
“Sex, particularly sex from a woman’s perspective, is still one of advertising’s greatest taboos,“ explains @awlilnatty, creative director at @pabloagency' to @thedrum. See me for @LBBOnline 5 years ago: Why Advertising Needs To Get Over Its Sex Problem lbbonline.com/news/cindy-gal…
"Take our #LadiesLetsLube campaign for @discoverRB @Durex. It’s all about refusing to put up with uncomfortable sex..It's no coincidence that was written by an all-female creative team." @vickimaguire137 @havas @flaming_meaux @thedrum thedrum.com/news/2021/03/1…
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