Thread by @zilliqa

1/14 “SocialPay will melt faces” - @ColinMiles

He’s definitely not wrong, #Zilliqa is changing the #SocialEconomy and disrupting marketing ⚡️

#SocialPay “2.0” MVP with #NFTs has arrived ➡️ SocialPay.App

What’s exciting about it? 👇

2/14 The cornerstone of marketing in this digital age is engagement.

Brands want engagement to spur organic consumer growth, consumers need incentives to actively partake in brand advocacy.

SocialPay bridges this disconnect between businesses and consumers.

3/14 How does SocialPay.App work?

Businesses marketing their products want REAL engagement to create a network effect.

This effect is amplified when consumers share their organic sentiments about the products within their social circle.

4/14 What’s in it for the consumers?

Without incentives, why would they be inclined to help promote brands that they like?

This is where SocialPay.App comes in - it rewards users with $ZIL for completing tasks related to their favourite brand’s campaigns.

5/14 Brands utilise SocialPay.App for their marketing campaigns to increase engagement volume & sales. This bridges traditional companies & the #crypto space.

Maybe one day you could be redeeming your @Walmart #NFT or discount vouchers off of SocialPay.App!

6/14 How much difference does incentivisation help in driving up engagement?

We’ll let the metrics speak for themselves 👇

7/14 Our pilot #SocialPay campaign in 2020 produced astonishing numbers:

We saw 45m social engagements, 7,583 registrations and 5,297 valid claims paid out.

The second one delivered 14,308 registrations - almost 2x from the first one!

8/14 With 152m monetisable users daily, #Twitter is ideal for ramping up user engagement.

Twitter sees a 6% YoY growth in referral traffic - when users are incentivised to #promote brands, this number can only shoot higher.

Perfect for a marketing tool like #SocialPay.

9/14 This time, we’ve upgraded the experience to cater to everyone - non-crypto natives can join in on the fun too!

We’ve made it a seamless experience for people unfamiliar with crypto, pushing harder for mass #crypto adoption.

10/14 Bridge to the Real World 🌏

This is ZIL’s bridge to the world outside of crypto.

This use case has a wide product market fit - literally ANY business can collaborate with us to run campaigns for widespread engagement.

11/14 Literally anyone with access to the #internet can interact with our #blockchain without any prior knowledge of #crypto.

#SocialPay is an app that gifts you discounts and #NFTs for accomplishing simple tasks.

Even @PeterSchiff could use this without an issue 🥳

12/14 THE #SocialEconomy

#SocialPay is a key piece in Zilliqa’s puzzle for driving the #SocialEconomy ecosystem.

From #NFTs, @XcademyOfficial to #Zeeves, we believe in empowering consumers by incentivising them for sharing their social influence.

13/14 Our priority lies in democratisation of the economy - choosing people over capital. SocialPay will be a key instrument in shifting this balance.

This is how we democratise marketing with #blockchain, putting our vision put into play, demonstrating our “Proof-of-Work” 😎

14/14 “Social Pay will Melt Faces”

@ColinMiles said this in one of his interviews and I think he’s right.

This is the step to mass non-crypto native adoption.

Literally everyone could use SocialPay, businesses small or large.

Watch us change the blockchain marketing game.